As most of us know, our energy levels and skin tend to reflect our eating habits. Luckily, the current food-conscious climate is buzzing with an increased appreciation of natural ingredients’ unique benefits; for example, honey and its ability to revitalize us both inside and out. One of the most popular trends these days is juicing…and […]
Premium juice brand Frobishers is set to burst onto the global on-trade market as they roll out a campaign for international expansion. Successfully established as one of the UK’s finest juice brands, a reinvigorated export focus has met positive support amongst key distributors. With established export partners already secured across Northern Europe, Scandinavia and parts […]
Leahy-IFP’s Space Saver Beverages was a recipient of Beverage Industry magazine‘s Best Package Design 2013. The 5-liter, shelf-stable, bag in box format is specifically designed for the foodservice industry and retail/club store space. By combining convenience and quality, its innovative design is an ideal private label format for ready-to-drink juices, teas, and more. Space Saver’s […]
This March, innocent is launching three new additions to its successful range of juice blends: orange & lime, orange & raspberry, and apple & elderflower. The new juices will be found in all good supermarkets with an RRP of £2.35 for a 900ml carafe. The launch will be supported by in-store sampling, promotional activity and […]
Del Monte Arabia launched Fruit Explosion, a fun and interactive Facebook game with exciting prizes to be won. The campaign is focused on promoting the new Del Monte Juice Drinks with Bits – activated by a fully integrated bilingual social media regional support to boost the Del Monte brand, product awareness and preference across the region. Campaign […]
http://www.youtube.com/watch?v=oEisS1116zs SodaStream is helping consumers ring in the season with the merriest of berries—cranberries that is! The leading manufacturer and distributor of home carbonation beverage systems announced the launch of three new flavours co-branded with Ocean Spray, in advance of the most popular cranberry time of the year. And who better to introduce this dazzling […]
Club Orange and advertising agency Chemistry from Dublin have released this hysterical video ad. The spot features the ultimate Wingman – an extraordinary person, who was sent from the universe to Earth. Now he spreads love and happiness around the world. He brings the party where it is needed – especially to the bachelors’ lives. […]
A newly launched consumer education campaign called Be Berry Aware is helping consumers identify high quality cranberry juices that pack the nutritional benefits they have come to expect from this flavorful beverage. Most people know that cranberries have a multitude of health benefits, but many consumers don’t know which cranberry juices actually have a significant […]
Orangina-Schweppes France is expanding the package portfolio for the classic juice drink Oasis with the launch of P’tit Oasis in a brand new 200 ml package. Being a modern and innovative package, P’tit Oasis and Ecolean are a perfect match for meeting young consumer needs. With an air-filled handle and straw attached, Ecolean Air Aseptic […]
Next Generation Snacks Limited have announced the launch of “Smooch”, a new type of ambient healthy snack made with pureed fruits and fortified with chia seeds and acerola. Rich in antioxidants, it is 100% natural and contains omega 3. The range consists of 3 flavours: Raspberry & Peach, Pineapple & Banana and Blueberry & Banana […]