Del Monte Arabia launched Fruit Explosion, a fun and interactive Facebook game with exciting prizes to be won.
The campaign is focused on promoting the new Del Monte Juice Drinks with Bits – activated by a fully integrated bilingual social media regional support to boost the Del Monte brand, product awareness and preference across the region.
Campaign runs from November 17 to December 12, 2013.
Fans are invited to play the Del Monte Fruit Explosion app for a chance to win an iPad Mini in the grand draw, while the top 3 scorers of each week automatically win exciting Del Monte prizes.
Del Monte Juice Drinks with Bits are refreshing fruit coolers anytime of the day available in Mango, Orange, Peach, and Pineapple flavours.
Del Monte canned juice range are produced in a state-of-the-art facility in Saudi Arabia. To find out more and participate, visit #DelMonteArabia on Facebook and Twitter.