Kellogg’s, the leading cereal brand, launches its sponsorship of popular Channel 4 gameshow Deal or No Deal, to promote its All-Bran cereal range. The sponsorship deal has been managed by Carat and Channel 4 Sales and has been designed to position the All-Bran cereal range as the tasty breakfast choice that keeps you regular. Starting […]
Kellogg’s is launching its biggest ever on-pack promotion by offering consumers the chance to get their hands on their very own personalised spoon – for free. The promotion, which features across many of Kellogg’s best loved cereal brands including Special K, Corn Flakes and Crunchy Nut, will feature on up to 120 million cereal boxes […]
More than ever, people want to know what’s in their food, how it’s made and what companies are doing to contribute to a better world. That’s why Kellogg Company launched Open For Breakfast in the U.S., an open forum in the digital and social media space to hear what’s on peoples’ minds and share stories […]
Kellogg Company announced plans for seven new cereals from some of the company’s most-beloved U.S. brands, reflecting what many of today’s consumers are seeking in their breakfast choice: great taste, innovative ingredients, more protein, less sugar, and options that are gluten-free. New Product Details For people looking for good sources of protein as they manage […]
A TV ad for Kellogg’s Special K Multi Grain Porridge has been banned by the advertising watchdog after it drew 15 complaints, including one from FMCG giant PepsiCo, over claims it contained 30 per cent less fat than other porridges. Kellogg argued that according to the EC Regulation on nutrition and health claims, marketers are […]
Whether you’re taking that last summer camping trip, packing your duffle bag for the dorm room or backpack for school, it’s time to get outside and savor the rest of summer. Maximize the remaining sunshine with Bear Naked Granola’s Real Nut Energy Bars in four delicious flavors – Peanut Butter, Chocolate Chip Peanut Butter, Maple […]
An inquisitive group of school children are the stars of Kellogg’s new UK ad, which looks to show the origins of its cereals. Created by Isobar, the Little Farmers film will run across YouTube, the brand site and social media in the UK and Republic of Ireland with the aim to uphold the credentials of […]
The great taste of Kellogg’s Froot Loops brings back the fun you enjoyed when you were a kid. This year, Froot Loops is asking you to “follow your noses” to bring back the awesome experiences from your youth. In a TV ad airing nationally in the USA, a couple is inspired by their Froot Loops cereal […]
On June 21, the longest day of the year, Bear Naked Granola brought the ultimate urban surfing experience to the iconic hills of San Francisco, California. Those up for the challenge took to boards, rafts and even bare feet to surf down the one-and-a-half city block course. To share the big wave action with fans […]
When it comes to nutrition at breakfast, there’s a lot of information out there. In a recent survey, Kellogg’s found that while families love the combination of cereal and milk (93 percent eat it regularly), few realize what a nutritious morning meal it can make. Which is why, last week Kellogg’s launched the Recharge Bar […]