Wowme Design put the frighteners on with seasonal Strings & Things Cheestrings and Yollies packs. Kerry Foods briefed Wowme to update the designs for their much-loved Strings & Things portfolio for this Halloween season, by putting a seasonal, illustrative twist to their on-pack characters. Ensuring that the packaging stayed fun for children yet not too […]
As children across Europe return to school, ROTHCO, part of Accenture Interactive, launches a mind-bending new campaign for FMCG giant Kerry Foods’ reinvented kids’ dairy snacking range, Strings & Things. Directed by Greg Barth at BlinkInk, the two playful TVCs and radio content cement the new brand name of Europe’s most popular cheese in string […]
In March Kerry Foods announced that its kids’ dairy snacking range would all come together with the creation of new masterbrand Strings & Things, which includes products such as Cheestrings and Yollies. Strings & Things would “future-proof” Kerry’s snacking brands, said Kerry Foods Marketing Manager Anna Moore, and would give it a “strong platform to […]
Kerry Foods and Saatchi & Saatchi London have together launched the new campaign ‘Get a Taste for Power,’ bringing all the Kerry Foods protein snacking range together under the Fridge Raiders banner for the first time. ‘Get a Taste For Power’ marks a strategic shift in focus from recent Fridge Raiders campaigns. Kerry Foods […]
Kerry Foods is spearheading a fresh protein snacking movement, rubber-stamping its position as the expert in chilled. Capitalising on one of the fastest growing snacking categories, meat snacking (+11.1%), Kerry Foods is aiming to provide smarter solutions under a unified Masterbrand: Fridge Raiders. The Fridge Raiders Masterbrand will now encompass all of the snacking solutions […]
Kerry Foods is moving into the realms of chicken sausages for the first time ever, following extensive consumer insight. Sporting the same delicious home-cooked taste of Richmond, the new chicken variant will hit shelves across the grocery channel from April. Dawn Spencer, Marketing Director for Meats at Kerry Foods, said: “At Richmond we’re all about […]
Cheestrings, the most frequently purchased and kids’ favourite cheese snack, is launching a £1.5m multi-touchpoint campaign, born out of rich insight. The research compiled by brand owner Kerry Foods suggests that kids are relentless pursuers of fun and are always seeking inspiration to spark their natural creativity to make anything exciting. This notion perfectly pairs […]
Mattessons Fridge Raiders and Saatchi & Saatchi London have launched the latest in a series of award-winning campaigns aimed at the online gaming community. Partnering this year with the World’s biggest gaming franchise, Call of Duty, Code Strike is a mobile game that will test gamers’ code breaking skills and has been released to coincide […]
As part of its partnership with Sony Pictures Animation’s upcoming film The Emoji Movie, Kerry Foods is set to hit screens with a new 10 second creative across its Yollies brand on kids TV channels, cinema, digital and video on demand. Driving interest in the category and for the Yollies brand, the TV campaign will […]
Richmond, the number one sausage brand from Kerry Foods, is returning to TV screens this summer in a heart-warming new campaign to celebrate its status as the UK’s favourite sausage. Created by Saatchi & Saatchi, the new advert puts a local hero at the heart of its story to demonstrate what it is like to […]