Coca-Cola and Wunderman Thompson want everyone to express for a better 2021 with a new packaging with letters of the alphabet.

Coca-Cola and Wunderman Thompson want everyone to express for a better 2021 with a new packaging with letters of the alphabet.

After years since the launch of the first “Share a Coke” successful campaign in Latin America, with names on the cans, Coca-Cola and Wunderman Thompson Brazil decided to go further and bet once again on creativity applied to packaging. With the aim of spurring a movement where teenagers mainly will be able to use the cans or […]

PepsiCo Latin America ‘Refresh’ 7Up Campaign With Impero

PepsiCo Latin America ‘Refresh’ 7Up Campaign With Impero

 PepsiCo Latin America has launched a new campaign entitled ‘RefresCosas’ across Latin American markets, meaning ‘Refreshing Things’. The social media campaign has been created by Impero. The campaign has been rolled out on the brand’s Instagram and Facebook channels across Latin America and consolidates on the success of the previous ’7Up vx El Calor’ […]

Del Valle & WMcCann Surprise Brazilian Shoppers by Changing Label Printing Scale into a New Medium

Del Valle & WMcCann Surprise Brazilian Shoppers by Changing Label Printing Scale into a New Medium

The consumer’s growing interest in a healthier nutrition makes them buy fruits at the supermarket to prepare natural juices at home. On the other hand, due to a daily busy routine, it is hard to find time to squeeze fruits. Having this in mind, Del Valle promoted a special activation at Deli Delícia supermarket chain, […]