Nando’s is launching an integrated ad campaign promoting its new electronic loyalty card. The new campaign, which comprises radio, outdoor and press ads, is by 18 Feet & Rising and breaks on Thursday, 17th October. The radio ads are set around various situations where people try to use their Nando’s loyalty cards incorrectly, such as […]
Ballantine’s has unveiled brand positioning aimed at associating the Scotch whisky brand with authenticity, self-belief and conviction. ‘Stay True’ will begin rolling out across key markets from October. The campaign will be spearheaded by a TV spot and will also run across press, outdoor and online media. The activity features a number of ‘Stay True’ […]
Johnnie Walker, the world’s leading Scotch Whisky brand, unveiled the jewel in the crown of its new and exclusive range, the Johnnie Walker Explorers’ Club Collection – The Royal Route. Exclusively available to adventure seekers who adopt the exploratory ethos of the John Walker & Sons agents, this luxury blend completes the first Series of the […]
http://www.youtube.com/watch?v=hPIEGKWQky8 In a first for mega brand KFC, DT – part of Ogilvy Australia and STW – has created the first branded mobile app for the fast-food giant directly targeting the young adult market. KFC’s Snack! In the Face campaign combines the three loves of its core target audience (primarily male within 16-24yo age group) […]
McDonald’s is unifying its premium drinks and sweet snacks under its McCafe sub-brand in the UK ahead of a marketing drive to lift awareness of the products. The McCafe logo will appear on hot drinks and small carry-out bags for its baked goods from October 16 as the restaurant looks to drum up awareness following […]
7-Eleven, the largest convenience store chain in the world with more than 50,900 stores in sixteen countries, introduced a new look in the US. The new store was designed by Ohio-based WD Partners. The new logo features the “7” of the old 7-Eleven logo paired with a lowercase “eleven” in white, on a black background […]
Burton’s Biscuit Company is set to launch an out of home campaign to promote Wagon Wheels Wheelies. Created by VCCP, and bought by UM London, the campaign will launch on 21 October and is set to run until mid-November. The campaign is set to include six-sheet posters featuring Wagon Wheels Wheelies images with the strapline […]
Tea Forte, the global luxury tea company, announced the launch of their innovative line of Noir pan-roasted black teas. Carefully crafted using select leaves from the famed Jamguri tea garden in the Assam highlands in Northern India, Noir tea offers a robust concentrated character to delight even the coffee purist. “While tea is the second most consumed […]
With the school year in full swing, fall’s arrival and the busy holiday season around the corner, Stacy’s Snacks introduced Stacy’s Bake Shop Bakery Crisps, a sweet and savory line-up of artisan bakery bread snacks ideal for a quick “time out” from it all. The remarkably tasty crisps are made from real bakery breads, which […]
Inspired by the work of Devon-based drinks pioneer Kate Hudnott, Taxi Studio has recently collaborated with her to create Hudnotts – a wickedly exciting range of flavoured spirits. “This project was overflowing with craftsmanship and creative potential from the start,” says Creative Director Ryan Wills, “We immediately identified Kate as an ‘Alcoholic Alchemist’ and came […]