Callegari Olive Oil is a new Premium Extra Virgin Olive Oil is imported from Spain and sold online globally. Pereira & O’Dell drew inspiration for the brand identity from the brightly colored, almost mosaic, Spanish tiles. The packaging includes two styles of bottle. The first is a perfectly minimal and modern specialty glass bottle that […]
Bud Light Platinum is launching a new 11.5 oz. reclosable aluminum bottle in Las Vegas that will be available at nightclubs and pools throughout the city. Bud Light Platinum is the first beer to be made available in Anheuser-Busch’s new reclosable aluminum bottle. “We hand-picked Bud Light Platinum to launch our company’s first reclosable aluminum […]
Now, it seems that you can literally have your bacon and drink it too. Boca Java, a gourmet company that specializes in direct trade premium coffee, has created the “Maple Bacon Morning” blend that combines what is arguably two of the best things in the world. Consisting of 100% specialty grade Arabica coffee, this bacon-flavored […]
Kent Lyons has created the name, identity and a campaign for YO!Sushi’s new YO!Burger product, which launches on Monday. The consultancy was invited to a tasting session of the new rice burger in March, when YO!Sushi head chef Mike Lewis demonstrated how he wanted to introduce a version of the Japanese dish to England, according […]
Takeya presents the Flash Chill Iced Tea Maker, which allows consumers to easily create handcrafted, artisan iced tea beverages right at home and serve and store all in one unit. The Iced Tea Maker freshly brews hot tea in minutes and flash chills it in just 30 seconds. Airtight, the Iced Tea Maker locks in […]
AriZona Beverages has teamed up with Shaquille O’Neal to launch an all-natural cream soda line. Soda Shaq, named for the basketball legend known for his personality, has hit the market in AriZona’s signature single-serve 23.5oz. can from Rexam. Soda Shaq contains real vanilla from Madagascar, is sweetened with pure cane sugar and has just 90 calories […]
Pinkberry launches Smoothies featuring fresh, all-natural Pinkberrygreek yogurt. The Pinkberry Smoothies combine simple, nutritious ingredients like hand-cut fruit and protein-rich Greek yogurt in one cup, to offer more choices for healthy snacking on-the-go. They are available in five delicious flavors nationwide starting June 7. “Pinkberry is focused on innovation,” said Ron Graves, CEO of Pinkberry. […]
This summer, Louisville, will pilot market the new 12 oz. Bud Light Vented Can – an innovation featuring a first-of-its-kind, self-contained venting tab that delivers the world’s smoothest drinking experience in a can. The integrated tab design gives consumers the freedom to enjoy the superior drinkability of America’s favorite light beer in a vented can […]
Sour Punch, the maker of those mouthwatering “straws,” is bringing its Punchies characters to life in a sour, chewy, soft shell candy this spring. These wacky characters, visible on the Sour Punch Straws package, are formed into chewy, bite-size candy that packs the perfect punch of fruity sweet and sour—and will be available nationwide in […]
Mexican lager Sol is rolling out a new identity, which launches in the UK this summer. The Heineken-owned lager has been rebranded by WPP consultancy VBAT, which has offices in The Netherlands and Mexico. The new designs feature a long-necked bottle, with illustrations featuring the sun (‘sol’) and the brand’s strapline Espiritu Libre desde 1899 […]