Continuing its longstanding tradition of rich and creative collaborations, ABSOLUT VODKA announces its highly anticipated limited edition bottle design, ABSOLUTMEXICO, available in the U.S. for the first time after its debut in Mexico last year. The release of ABSOLUT MEXICO is the latest limited edition offering from the world’s most iconic vodka brand and pays […]
With consumers’ love of hot sauce showing no signs of slowing, PepsiCo’s Frito-Lay division has once-again partnered with one of the most popular hot sauce varieties available – Tapatio – offering consumers two new ways to enjoy the heat: Lay’s TapatioLimon flavored potato chips and Cheetos Tapatio flavoured snacks. The two new product offerings join […]
The Dreyer’s parent brand is launching a line of refreshing frozen snacks under a new brand, Outshine. The Outshine brand will include Dreyer’s Fruit Bars, which will now be known as Dreyer’s Outshine fruit bars, as well as six new flavors launching in April 2013. The newest product innovation — Coconut Waters bars — is the […]
The House of Dewar’s has the spirits industry buzzing with the U.S. launch of Dewar’s Highlander Honey—Dewar’s Blended Scotch whiskey infused with natural flavors. This unique innovation is crafted by the infusion of hand-selected Scottish honey along with natural flavors into the original Dewar’s White Label blend, the #1 selling premium Blended Scotch whiskey in the […]
Greenvale AP, one of the UK’s leading supplier of fresh potatoes, has re-launched its corporate website, www.greenvale.co.uk, with the distinct areas of the business more clearly defined, while communicating the company’s evolution from a simple potato trader to a leading, fully integrated, insight led consumer goods business. The website, which is significantly easier to navigate, […]
Last April, Bud Light Lime Lime-A-Rita hit shelves, and in less than eight months, became the leading flavored malt beverage brand on the market, selling more than 500,000 barrels. The successful launch of Lime-A-Rita was second only to Bud Light’s other 2012 innovation, Bud Light Platinum, which was the No. 1 top-selling new product in […]
Kings Food Markets (Kings) opened its newest location in Gillette, N.J. with a signature pasta-ribbon cutting ceremony beginning at 10:00 a.m. The Gillette store not only incorporates the features Kings has piloted in other locations since its brand relaunch in 2012, but it also introduces many new concepts. Shoppers arriving in the Gillette store immediately […]
Move over Greek yogurt! The legendary thykk yogurt of remote Icelandic villages has taken our shores by storm and earned a coveted place on Whole Foods shelves across the nation. In Iceland, yogurt, skyr, is thick, fat-free, protein and calcium rich, and low in sugar. A signature food of Iceland since the 9th century, it […]
In a move that demonstrates its ongoing commitment to reducing calories in its soft drinks range, Coca-Cola Enterprises Ltd (CCE) is introducing stevia to Sprite this March. The reformulation has enabled the number of calories in the brand to be lowered by 30%. Sprite’s use of stevia extract also enables the brand to provide its […]
On March 28, Quebec will receive the last bottle of The Balvenie 50 Year Old released in Canada. As one of the most extraordinary whiskies to ever come out of The Balvenie distillery, The Balvenie 50 will be released to Montreal’s Signature SAQ, retailing for $49,400. This bottle is one of only 88 to ever […]