To drive awareness of its gourmet Signature Collection range, McDonald’s UK has signed a deal to become the 2018 broadcast sponsor of ITV’s Rugby Six Nations coverage. The partnership, brokered by ITV and OMD UK, starts on 4th February and includes sponsorship of all ITV’s broadcasts of England, Ireland and Italy home games. It covers […]
The UK is being challenged to debate the best time of day to eat Kellogg’s Corn Flakes to achieve #MyPerfectBowl in an advertising campaign created by Leo Burnett London and featuring a diverse cast of real people. The ad’s stars come from across the UK and Ireland, all with differing lifestyles and routines: including 9-5ers, […]
Agency Leo Burnett has devised a campaign to reposition Kellogg’s Special K brand, so that women see it as a source of nutrition and one which will power them through their everyday lives. The campaign breaks in the UK on 26 December, and runs throughout 2018, with ads running in Europe early in the year. […]
McDonald’s has launched Reindeer Ready Live, a brand new app, created by Leo Burnett London, available for the first time this Christmas. Families can now create the magical moment the reindeer arrives and view it with their children on Christmas Day, to share proof of Father Christmas’ visit! The Reindeer Ready Live app allows the […]
Kellogg’s throws its hat into 2017’s battle of the Christmas ads – asking Mr and Mrs Claus how they eat their Kellogg’s Corn Flakes. As part of the #MyPerfectBowl campaign by Leo Burnett London, which asked the UK and Ireland to describe their perfect bowl of Corn Flakes, Kellogg’s has visited Santa and his elves […]
Leo Burnett London has created a Christmas campaign for McDonald’s focused around the anticipation and excitement of Christmas, with work that builds on the magic in the air as everyone prepares for the big day. The creative is delivered through the lens of one little girl’s excitement for the arrival of Father Christmas’s reindeer, […]
McDonald’s is releasing three 30-second TV spots in October to promote its returning ‘Great Tastes of the World’ campaign. Devised by Leo Burnett London, the ads look to drive excitement around the limited-time range of Stack burgers. “Sometimes, a taste is all you need,” conclude the three gently humorous spots, the first of which promotes […]
McDonald’s UK has launched a campaign for its Chicken Legend range that positions the quality chicken burger as a reward that we all need and deserve sometimes. Created by Leo Burnett London, the spot broke on Monday 14th August and shows a one-man kayaker about to begin a white-water rapids course. Just as he is […]
Agency Leo Burnett London has created a new ad for McDonald’s which broke on July 7 and runs on TV and cinema until Wednesday 30 August right across the UK. The 30 and 40-second spots aim to drive brand affinity with parents by reminding them of the shared pleasure a trip to McDonald’s can bring. […]
A young boy hopes to find a connection with the father he never knew in a moving new TV commercial by Leo Burnett London for McDonald’s UK. In the advert, the boy asks his mum about his absent dad. But as his mum reminisces, the boy begins to wonder whether he and his father had […]