McDonald’s is tapping into consumers’ growing need for instant gratification for its 2017 Monopoly campaign partnership with Hasbro, created by The Marketing Store. 2017’s campaign, which is running for the twelfth consecutive year, is called Monopoly Win Win. It is aimed at building brand affinity and engagement across McDonald’s restaurants nationwide. New features include a […]
McDonald’s is gently lampooning urban hipster coffee culture in its latest campaign from Leo Burnett London. The campaign for the McCafé range contrasts its simplicity and great taste with the complexity of the overcomplicated coffee world, with its extravagant menus and expensive price tags. It shows bamboozled customers trying to order a coffee in various […]
The Co-op have launched a new TV advert which promotes the ethical way the business sources its food and its membership scheme, encouraging consumers to join. This 30 second advert brings to life the Co-op way, telling a food quality story which champions its Fairtrade heritage and British sourcing. The ad highlights the Co-op’s membership scheme […]
Leo Burnett London has created a campaign for McDonald’s beef which represents the first time the fast-food company has focused on the process by which its beef burgers are made. The work began airing on TV, online and in cinemas from Friday February 3rd, and runs for seven weeks across the UK, until 22nd March. […]
Leo Burnett London’s Christmas campaign for McDonald’s UK focuses on the good times that can be had by excited families, weary shoppers, and those seeking a pre- or post- night out fuel stop, at its many branches up and down high streets across the country. Its newly created 90-second festive film, entitled ‘Juliette the Doll’, […]
Leo Burnett London has launched an outdoor campaign for McDonald’s to show that no matter where you are in the world, its all time favourite menu items transcend the barriers of language. Running on 6- and 48-sheets, the ‘Learn’ campaign shows McDonald’s’ iconic products – Big Mac, Fries and McNuggets – pictured alongside other everyday […]
Leo Burnett London has created a series of 18 short form content films for Kellogg’s to run across social media channels. The agency developed the ‘Because Yum’ idea to encourage people to reappraise cereal as a potential snack, getting them to eat it at different times of day outside of breakfast. Launching on 26th September, […]
McDonald’s have unveiled a new campaign to highlight the fact that they only use the finest grade Arabica beans from South and Central American Rainforest Alliance Certified farms for their McCafé brand. They used renowned hand artist Guido Daniele to paint beautiful imagery on to hands holding the coffee on a simple black background. The campaign was […]
Leo Burnett London have launched a new national outdoor campaign in the UK, to promote the all time favourites on the McDonald’s menu. The posters highlight the popularity of the fast food chain’s products such as the French Fries, Big Mac and Chicken Nuggets, by applying the Google search recommendation concept to them. The campaign was directed by Matt […]
McDonald’s is launching a new TV spot for the Chicken Legend range. In this ad by Leo Burnett London, we see a keen judo student volunteer for a demonstration with an intimidating judo master. His classmates hail him as a legend as he takes one for the team. This campaign is all about how a […]