McCafé Artistically Highlight their Use of Only the Finest Grade Arabica Beans


McDonald’s have unveiled a new campaign to highlight the fact that they only use the finest grade Arabica beans from South and Central American Rainforest Alliance Certified farms for their McCafé brand.

They used renowned hand artist Guido Daniele to paint beautiful imagery on to hands holding the coffee on a simple black background.

The campaign was developed by Leo Burnett London and debuted on September 12 in the UK.


Source: Leo Burnett London

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