Kellogg’s Bran Flakes is to return to TV with an inspirational campaign created by Leo Burnett London, which invites viewers to see the taste benefits of Kellogg’s Bran Flakes. The spot, ‘The Art of Bran Flakes’, which broke on Monday July 4th and marks a new strategy for the brand by focusing on flavour. It […]
McDonald’s is aiming to remind customers that over 600 of its stores are open 24 hours in the fast food chain’s latest campaign called ‘We are awake’. Created by Leo Burnett London, the 60-second and two-30 second TV adverts feature real people as they go about their evening and night time activities from studying to […]
McDonald’s has addressed the problem that parents still judge its Happy Meals by their own memories, dramatising the changes through a new TV ad using an animated construction site. The 60-second ‘Always Working’ TV ad by Leo Burnett London uses stop-motion animation to portray miniature builders working around a Happy Meal box within an idyllic […]
The latest trust driving communications from McDonald’s UK launches January 15 and continues the myth busting campaign that launched last year. It sees the brand acknowledge some of the common misconceptions customers hold around their core products, before communicating the truth around the quality of the ingredients that they use. Last year the campaign focused on the […]
Britain’s ‘Man of the Moment’ and host of the Late Late show, James Corden teamed up with McDonald’s UK to put his very own Karaoke skills to use, joining people from all over the UK in singing the Wizzard classic ‘I wish it could be Christmas everyday’ during their Christmas journeys. The unique one off advert […]
Lurpak’s digital festive campaign encourages consumers to make their festive food stand out from the usual standard turkey with sage and onion stuffing or Brussel sprouts with pancetta and surprise and delight friends and family this Christmas. We all love a traditional Christmas dinner, but more often than not we keep to that tradition and […]
The Co-operative Food launches its Christmas TV campaign. The 60-second commercial demonstrates that there is a lot more to The Co-op than just essentials. And the story shows Co-op’s good food as the catalyst to spreading goodwill this Xmas. The commercial, entitled ‘Ice’, opens with a young man and his flatmate preparing for a Christmas […]
McDonald’s UK marks the beginning of its festive promotion with a fun new campaign that’ll see the British public encouraged to dust off their vocal chords and embrace the festive spirit. Christmas is a time for families and friends to gather together and it’s also about the time spent with each other on the journey […]
McDonald’s UK launches a new integrated campaign to drive trust in the brand. Developed by Leo Burnett London and OMD UK, the campaign continues the myth busting approach seen in ‘The Cow’ earlier this year, with the launch of two new TVCs in the campaign, focusing on McDonald’s other core products – chicken and fries. […]
[fvplayer src=”https://www.fabnews.live/wp-content/uploads/2015/06/McDonalds_Melon_PeterSluszka_Hornet.mp4″ width=”600″ height=”360″] Hornet created this lovable campaign for McDonald’s with good friends Leo Burnett London to introduce the restaurant’s mischievous global mascots, the Happys, to the UK. The adverts follow the playful pair of boisterous boxes during their food-fueled adventures and show how they find the fun in every Happy Meal. The campaign […]