Skittles Celebrates Vancouver Pride with a Towering Interactive Light Installation

Skittles Celebrates Vancouver Pride with a Towering Interactive Light Installation

For several years now, Skittles has given up its iconic rainbow to celebrate Pride, showing support with limited edition products and packaging that is stripped of all colour. This year, to coincide with the Vancouver Pride Festival beginning on August 2nd, Skittles unveiled an interactive installation to celebrate and support the community. In partnership with […]

SodaStream Proud to Support Pride by Revisiting History in New Campaign

SodaStream Proud to Support Pride by Revisiting History in New Campaign

SodaStream, a leading sparkling water brand, has celebrated Pride Month by unveiling its latest video campaign, tweaking classic portraits from the past to celebrate the LGBTQ community. Photographs endure the test of time, which is why SodaStream decided to revisit classical moments through an LGBTQ perspective. From miners proudly posing in their rough-work attire and a […]

Straight Forward Design Teams with LGBTQ+ Artists for Skittles’ Pride 2019 Campaign

Straight Forward Design Teams with LGBTQ+ Artists for Skittles’ Pride 2019 Campaign

London brand and packaging design agency Straight Forward Design spearheads a new campaign for Skittles to mark Pride 2019. Throughout June and July, Pride events celebrating equality and inclusivity take place up and down the country. And for the past two years, Skittles has ‘given up’ its iconic multicoloured candies and packaging, ‘because during Pride […]

Absolut Celebrates Australian Marriage Equality in ‘Absolute Love’ Campaign by Cummins&Partners

Absolut Celebrates Australian Marriage Equality in ‘Absolute Love’ Campaign by Cummins&Partners

Absolut has announced the launch of Absolut Love, a campaign developed by Cummins&Partners Sydney, that celebrates the stories of Australian marriage equality since the historic YES vote in 2017. As part of the campaign, Absolut has created one of its iconic posters aligned to its major partnership with Sydney Gay & Lesbian Mardi Gras. The […]

Skittles Counts Down to Pride in London 2018 with Daily Animations from adam&eveDDB

Skittles Counts Down to Pride in London 2018 with Daily Animations from adam&eveDDB

 During Pride, only one rainbow truly matters. That’s why Skittles are once again showing their support to the LGBTQ+ community by giving up their famous rainbow so Pride’s rainbow can take centre stage. In their latest campaign from adam&eveDDB, the Mars, Incorporated-own brand will give up their rainbow in a number of different ways […]

YO! Sushi Abandons Branding for Pride in London 2018

YO! Sushi Abandons Branding for Pride in London 2018

YO! Sushi, the Japanese street food and sushi restaurant, has removed all labels from its High Street Kensington restaurant front, website and social media platforms to celebrate Pride in London and the LGBTQ+ community, in a campaign devised by Fortnight Collective. YO! has listened to its employees and recent research commissioned by Pride in London #PrideMatters which […]

Recipe Launches ‘Pride Loves Pride’ Campaign for Fuller’s in the UK

Recipe Launches ‘Pride Loves Pride’ Campaign for Fuller’s in the UK

London Pride Unfiltered, the craft keg beer from London-brewer Fuller’s, is showing its support for Pride in London on 7 July 2018 by becoming the parade’s official beer partner. The move is supported with a Pride themed campaign and bespoke iconic branding around London Pride Unfiltered as well as an increased presence on social media, […]

Our Design Agency ‘Colour My World’ with Brighton Gin’s Pride Limited Edition

Our Design Agency ‘Colour My World’ with Brighton Gin’s Pride Limited Edition

Creative branding and communications agency Our Design Agency (ODA) reveals a bold design and strategy for Brighton Gin’s latest Pride Limited Edition, inspired by this year’s Brighton Pride theme – Colour My World. The design features the eight colours from the original Pride flag commissioned by politician and activist Harvey Milk and devised by artist […]

Ben & Jerry’s Marks Pride in Poland with Water-Light Rainbow Hologram

Ben & Jerry’s Marks Pride in Poland with Water-Light Rainbow Hologram

Ben & Jerry’s, the ice cream brand owned by Unilever, rebuilt an “unbreakable” rainbow in Warsaw for LGBTQ+ rights. The rainbow, a water-light hologram, was the same size of the original 2012 floral installation which was torn down seven times by nationalists and opponents of LGBTQ+ rights, and so removed in 2015. “Rainbow’s return” was […]