Biles Hendry was briefed by Lidl to create a range of more premium Scottish biscuits for the UK market. While this offering is private label, Lidl sets out to build brands in store and as such this range does not carry the Lidl mark. The range is a celebration of Scottish baking and encourages consumers […]
Lidl has set out to cement its ascendancy in the UK supermarket sector with a New Year campaign outlining its pledge to be ‘Big On Quality, Lidl On Price’ as it seeks to build on its reputation for cut price groceries. Devised by TBWA/London the strapline will take centerstage in a print campaign from today […]
Listen up! The more you tweet about LOBSTER, the more the price drops. Clawsome! Full info: https://t.co/wEtE7YhrEz pic.twitter.com/fEujvZ8xd4 — Lidl UK (@LidlUK) November 21, 2016 Lidl UK has unveiled an ‘industry first’ social media initiative that allows customers to crowdsource the prices of select Christmas products. The Twitter-based strategy means the more customers tweet about […]
Lidl Ireland has launched its 2016 Christmas campaign with ‘Homecoming’, a heart-warming TVC that reminds us that it’s the people, not the presents, that are most important at Christmas with the line ‘Share more special moments this Christmas’. Having collaborated with Lidl on the retailer’s three previous Christmas campaigns, creative agency Chemistry approached this year’s […]
Lidl, Britain’s fastest-growing supermarket, unveiled its 2016 Easter TV ad campaign on March 6 during the first break of ITV’s brand new period drama Doctor Thorne. Designed to highlight its full range of delicious, great quality and low-priced products, the campaign encourages families to choose Lidl for their entire Easter weekend shop. Lidl’s Easter campaign, created […]
It may only be November (just) but that hasn’t stopped supermarket chain Lidl from jumping on the Christmas market with an opening salvo in a seasonal battle for sales supremacy with the launch of its festive campaign. The ‘School of Christmas’ launched on Facebook and Twitter and included a prime time debut on November 1 […]
Supermarket chain Aldi has confirmed a new minimum price per litre for all of the milk sold in its UK stores. From Monday Aldi will pay 28p per litre to the three dairies it buys milk from, Arla, Muller Wiseman and Graham’s Family Dairy. The move comes after struggling dairy farmers mounted protests from clearing […]
Lidl has embarked on a blind taste advertising push to query the public on how its own-brand products perform against well-known named products. Following on from the #LidlSurprises campaign, the discount retailer will air a series of taste test ads on ITV from June 11. The slots, created by TBWA\London, will show real people display […]
Lidl, the supermarket chain, are launching their new nationwide Easter TV campaign from the 5th March. Created by TBWA\London, “The Little Pub” adds a new dimension to the #LidlSurprises campaign. The 60-second launch ad, filmed at a gastro pub in North London, shows real people enjoying an Easter feast complete with seasonal favourites such as […]
Lidl has extended its £20m #LidlSurprises campaign, which launched in August, with a Christmas ad running across TV, print, cinema and digital. Titled ‘The Little Present’, the 60-second advert from TBWA London follows the format of its previous ads and shows local people trying food as part of a Christmas feast. They comment on the […]