Coca-Cola Great Britain has unveiled the next phase of Choose Happiness, the first campaign under its new ‘one brand’ strategy. Following on from the ‘What Are You Waiting For?’ TV ad released in May 2015, the brand launched ‘Choose Coca-Cola’ – a new ad which showcases its full range. Created by Ogilvy Amsterdam, it aims […]
Oreo has launched a campaign to coincide with March 20 solar eclipse to amplify its current global push Play with Oreo. Conceived and planned by media agency PHD and out of home company Talon, the activity, which spans a number of different media formats, plays on the eclipse to show life through an ‘Oreo’ lens […]
On March 5, a secret is being unearthed in London’s Soho district, previously hidden deep beneath the trudge of unwitting feet. Brought to the West End by the award-winning Inception Group, late night bar, Cahoots, will transport guests back in time, to post-war 1940s in a disused underground tube station featuring dazzling cocktails, swing dancing […]
Lyle’s Golden Syrup kicked off a tour of London with a giant ‘smile activated’ syrup dispenser in a PR stunt to raise brand awareness. Holding 5kgs of syrup the dispenser is a giant replica of a Lyle’s Golden Syrup green tin. It has a sensor that can detect a smile and doles out free syrup […]
With Christmas not too far away these Nutella jars, with labels that could be customized with a name of your choice, would make the perfect gift for fans of this yummy spread. Unfortunately, these jars are not longer available for purchase online. Those who are interested in getting it will have to give Selfridges a […]
Here at Food & Beverage News we are quite passionate about the culinary world. And to share our love of food and beverage with you – our followers, we have decided to launch a new London based awards that honour the best restaurants and bars in the city. The awards are called the Kanapino Awards, […]
Crisps brand Walkers while finalizing its UK campaign “Do Us a Flavour,” launched in January, to select one winning crowdsourced flavour among six finalists, installed three vending machines — one in Clapham Junction and two in Oxford Street of London — To distribute packs with the new flavours for free. The “trick” of these machines […]
Coca‑Cola Zero ParkLives, a nationwide programme of fun, free, family activities in the heart of local communities, visits London on Thursday. Coca-Cola will be hosting a festival to celebrate the start of the summer holidays in Stratford Park in Newham starting at 9.30am on Thursday 24th July, where in partnership with the London Borough of […]
Evian has inked a three-year deal with Transport for London to give flustered travellers on the London Underground free bottles of water during the warm summer months. The brand has offered 250,000 bottles of Evian water to TfL to hand out at some of the busiest stations this summer, as the network pushes its ongoing […]
DLKW Lowe revealed a new London-based campaign for Morrisons supporting the launch of the Morrisons.com home delivery service now available for Londoners. The prominent OOH ‘Up Your Street’ campaign highlights seven well-known London neighbourhoods and playfully features a food product within the name. Pun-lovers will enjoy ‘Mornington Cressent’, ‘West Mincester’, ‘Lime House’, ‘Piccalilli Circus’, ‘White […]