A Fast Food Experiment: Ads vs Reality

A Fast Food Experiment: Ads vs Reality

How often do you scrutinize your burgers or tacos and checked if your orders indeed stack up to its photogenic counterpart as advertised on ads? In their newly-released prank video, YouTube comedy channel Mediocre Films, put fast food chains to the test of producing food that are as aesthetically-pleasing as shown on their ads. Watch […]

The Plant Brands New Jamie Oliver Trattoria Venture

The Plant Brands New Jamie Oliver Trattoria Venture

Jamie Oliver is launching new restaurant Trattoria, with branding by The Plant. The first Trattoria branch will open next week in Richmond, west London, with interiors designed by Blacksheep. Work began on the Trattoria project around November last year. Trattoria will be loosely based on the Jamie’s Italian brand, though with a more ‘local Italian’ […]

Pereira & O’Dell Brands Callegari Olive Oil’s Premium Extra Virgin Olive Oil

Callegari Olive Oil is a new Premium Extra Virgin Olive Oil is imported from Spain and sold online globally. Pereira & O’Dell drew inspiration for the brand identity from the brightly colored, almost mosaic, Spanish tiles. The packaging includes two styles of bottle. The first is a perfectly minimal and modern specialty glass bottle that […]

Caulder Moore Overhauls Ping Pong Brand

Caulder Moore Overhauls Ping Pong Brand

Caulder Moore is overhauling the brand and positioning of dim sum restaurant Ping Pong. The consultancy says it won a four-way pitch in January after demonstrating that Ping Pong’s communication can be better aligned with its core offer and essence, ‘Little steamed parcels of deliciousness’. A new identity has already been developed, which will launch […]

Sol Lager Rolls Out New Look

Sol Lager Rolls Out New Look

Mexican lager Sol is rolling out a new identity, which launches in the UK this summer. The Heineken-owned lager has been rebranded by WPP consultancy VBAT, which has offices in The Netherlands and Mexico. The new designs feature a long-necked bottle, with illustrations featuring the sun (‘sol’) and the brand’s strapline Espiritu Libre desde 1899 […]

Marin French Cheese Launches a New Look

Marin French Cheese Launches a New Look

Following a year of upgrades to its historic creamery, Marin French Cheese will debut newly designed labels and packaging for its classic line of soft-ripened cheeses this month. Labels will sport original art depicting the creamery’s idyllic location at western Marin County’s Hicks Valley Ranch. In addition, new lightweight wooden cups will hold and protect […]

Domino’s Creates DVDs That Smell And Look Like A Pizza When Heated

Renting a movie goes well with getting a takeout pizza. In partnership with video rental stores, Domino’s Pizza—together with the help of agency Brazil-based Artplan—created a DVD that releases the smell of a pizza and changes to look like a pizza, when the disc ‘heats up’ in the DVD player. Various titles were stamped with […]