URBAN Eat Launches Colourful Summer Specials

URBAN Eat Launches Colourful Summer Specials

URBAN eat has revealed its summer seasonal specials including the vegan Chipotle Chickpea & Avocado sandwich. Also on the menu is the colourful Wiltshire Ham & Applewood Smoky Cheddar sandwich, combining British, high-quality ingredients with a twist – mustard slaw and a smoked onion chutney. URBAN eat’s seasonal specials have proved a hit with customers and […]

Find a Consumer Problem, then the Most Convenient Way to Deliver the Solution

Find a Consumer Problem, then the Most Convenient Way to Deliver the Solution

We’ve reached a point where we use emojis to order pizza, pay for stuff with our phones and watch films wherever and whenever we want. Today’s most successful ideas play into these customer demands, finding their own corners in an age of expectation and economy of convenience. Convenience is no longer a nice-to-have. In 2019, […]

Pearlfisher Masters a Perfect Blend of Cultural Collaboration for New Legent Branding

Pearlfisher Masters a Perfect Blend of Cultural Collaboration for New Legent Branding

Pearlfisher announced its partnership with Beam Suntory in the creation of Legent – a unique bourbon that brings together the best of the East and West in a way no other whiskey producer can. A first-of-its-kind, Legent (pronounced ‘lee-jent’) is a unique innovation that starts as a Kentucky Straight Bourbon with the Beam classic family […]

Intermarché Celebrates 50th Anniversary with Touching Addition to Campaign Saga

Intermarché Celebrates 50th Anniversary with Touching Addition to Campaign Saga

To celebrate its 50th anniversary, Intermarché is back with a new film from the saga “we are producers and retailers to help you eat a little better every day”. In 2017 Intermarché moved millions with a three-minute film that allowed the brand to cover an emotional territory previously unseen in its category. We discovered a […]

McDonald’s Push for More Personalisation Following Dynamic Yield Acquisition

McDonald’s Push for More Personalisation Following Dynamic Yield Acquisition

McDonald’s have announced that they will acquire Dynamic Yield, a leader in personalisation and decision logic technology. With this acquisition of Dynamic Yield, based in New York and Tel Aviv, McDonald’s builds on its significant technology investments for growth.   McDonald’s will utilise this decision technology to provide an even more personalised customer experience by varying […]

Young’s Launches the Frozen Category’s Most Advanced Ad Campaign

Young’s Launches the Frozen Category’s Most Advanced Ad Campaign

Young’s Seafood is launching one of the most targeted marketing campaigns ever to support its famous Chip Shop and Gastro brands. The activity, which goes live on 1st April and includes an innovative integrated and digital broadcast plan, will deliver Young’s longest running campaign to its core target audience via an exclusive partnership with Sky and […]

Bacardi and Lonely Whale Urge Unicode to Remove All Emoji Plastic Straws

Bacardi and Lonely Whale Urge Unicode to Remove All Emoji Plastic Straws

Family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, an award-winning incubator for courageous ideas that drive impactful change on behalf of our ocean, announced a splashy partnership with one brave sea turtle Sydney to put an end to all plastic straw emoji usage. Giving a platform and voice to Sydney, Bacardi and Lonely Whale […]

Buxton Natural Mineral Water Undergoes Major New Relaunch in Spring 2019

Buxton Natural Mineral Water Undergoes Major New Relaunch in Spring 2019

Buxton Natural Mineral Water is undergoing a major brand refresh for the first time in seven years, that will hit shelves this spring. The launch includes exciting new branding and packaging which aims to highlight the brand’s premium positioning, with bottles remaining 100% recyclable and containing 20% recycled plastic. The water is sourced from the […]

Art Through Technology Inspires The LIFEWTR Brand’s Newest Design Series

Art Through Technology Inspires The LIFEWTR Brand’s Newest Design Series

LIFEWTR, a premium water brand committed to advancing and showcasing sources of art and creativity, announced it is championing Art through Technology as its seventh design series. As technology broadens the boundaries of possibilities within art and design, ninety-two percent of art organisations agree that technology has made art a more participatory experience, ultimately helping […]

B&B Studio Builds on Success of Kabuto Noodles with Design for New Kids’ Range

B&B Studio Builds on Success of Kabuto Noodles with Design for New Kids’ Range

Premium instant noodle brand Kabuto has released a new range of noodle pots specifically for kids, with design by branding agency B&B studio. The new design – which sees shorter noodles delivered in brightly-hued, smaller-scale pots with milder flavours – builds on B&B’s original DBA award-winning brand identity for Kabuto, which saw the challenger scale […]