Wherever you’re going for the Thanksgiving holiday, don’t worry about bringing your own snacks. In a fun push to advertise its new show, “The Final Table,” Netflix is bringing free food to hungry travellers at JFK airport in New York City and O’Hare Airport in Chicago. But these snacks aren’t your typical popcorn and trail […]
A survey published today reveals that 43 per cent of people – and 52 per cent of 36 to 45-year olds – eat less meat than they used to as the growing popularity of veganism gains momentum. The ‘Refuelling Rituals’ survey – unveiled by international customer experience and branding agency I-AM – also highlights the […]
In China’s most affirmative move yet to demonstrate its clout as a leading wine consumer, the country has unveiled a new wine rating system designed to evaluate imported and domestically produced wines, based on Chinese tastes, shunning a set of established international wine rating systems such as the 100-point system favoured by international wine critics. […]
To promote its relationship with UberEATS, McDonald’s releases two new 60-second spots which take a look at the real reasons we end up getting take out. Created by Leo Burnett London and directed by Tony Barry at Knucklehead, ‘Passing Ships’ and ‘Play Date’ subvert the fast food advertising genre to feature two very real-life, […]
London has become a city without a bell due to Big Ben’s refurb, but thanks to Taco Bell, that’s no longer the case. On November 20, the fast-food chain chimed in with a sound that London has been missing for over a year: Big Ben’s bells. As the infamous clock is under scaffolding for reconstruction, Big Ben’s […]
Kraft is poking a bit of fun at Thanksgiving culinary traditions and promoting its mac & cheese as a viable alternative, especially for kids who won’t eat their Brussels sprouts or candied yams. While the meal is a time to give thanks for family, friends and the bounty of food on the table, sometimes […]
For the second year in a row and just in time for the holidays, Snickers in the U.S. is bringing back ‘Hungerithm,’ a tool that monitors the mood of the internet. When consumers drop hints of hunger online, the coupon discount of Snickers increases at participating U.S. 7-Eleven stores in real time. To track […]
Guards Polo Club announced an innovative new partnership with Vérité, Jackson Family Wines‘ esteemed winery. The creator of these prestigious, Bordeaux-inspired wines has been named the official red wine supplier at Guards Polo Club and the wine will be served next season, including in its distinguished Royal Box, overlooking The Queen’s Ground. Vérité, located in Sonoma County, […]
Unsuspecting commuters were given a stunning show on November 20, as a sensational acrobatic duo showed off their gymnastic flair and flexibility in several commuter hotspots in Central London and on the Underground. The team of elite gymnasts wow-ed passers-by as they showed off their skills in a variety of athletic and daring moves. They […]
Domino’s, one of the UK’s best loved pizza, has launched its new Cheeseburger pizza. With a campaign aptly named ‘The Official food of WTF!’, VCCP has created a series of social films, which explore the sensory experience enjoyed as you dive into Domino’s newest pizza creation. The films feature a split screen; in the bottom […]