A collection of 250ml canned wines from Fourth Wave Wine launches with design and strategy by drinks design agency Denomination. Fourth Wave Wine has one of Australia’s most dynamic portfolios of modern wine brands and a reputation for innovation, so Denomination ensured that the strong brand personality of its bottled ranges translated successfully to a […]
M&C Saatchi London and Pernod Ricard’s Havana Club have developed a new global communication strategy for the Cuban rum brand spearheaded by the idea ‘Cuba Made Me’ that aligns the brand with Havana’s raw street culture. The campaign is designed to attract a new breed of young urban rum drinkers across Europe. As an authentically […]
Initials, the independent creative agency, launches a new integrated campaign for Lactalis McLelland brand Seriously Spreadable. Following the agency’s work on the Seriously rebrand in Spring 2017, the new activity encompasses shopper and TV elements with the full campaign being activated across TV, on-demand video, live activation in-store and social. Targeting audiences, such as […]
Pepsi has announced its summer plans as part of this year’s global creative campaign, Pepsi Generations, celebrating the brand’s iconic role in music history. With the help of Pepsi musicians past and present, including King of Pop Michael Jackson, Ray Charles and Britney Spears, the new iteration of the campaign will continue to excite fans […]
PepsiCo Latin America has launched a new campaign entitled ‘RefresCosas’ across Latin American markets, meaning ‘Refreshing Things’. The social media campaign has been created by Impero. The campaign has been rolled out on the brand’s Instagram and Facebook channels across Latin America and consolidates on the success of the previous ’7Up vx El Calor’ […]
Burger King Spain let Instagram users build their own hamburger through polls on “Stories” to receive a coupon for a free, customized Whopper. Without any paid media, the effort earned 270,000 interactions across 45,113 unique users and generated 34,675 custom Whopper coupons in less than three hours, according to Adweek. The fast-food brand boosted […]
Eat With Your Eyes, a food and drink branding agency from Bedford, recently completed a project with Casual Dining Group to create the full positioning story, brand styling and tone of voice for a new pub/coffee house/restaurant concept at London’s Heathrow Airport. Ale & Coffee Houses are modern British pubs with a hankering for the […]
A new campaign for a beer founded by a beverage giant and a media company is taking the utility of its brew to the next level in a new campaign. In October of 2016, AB InBev and Vice joined forces to create a new beer in the US, Old Blue Last (OBL), named after the […]
Hendrick’s Gin’s tagline is ‘Undeniably peculiar, utterly delicious’ – a phrase that could equally describe Tulips and Chimney’s acclaimed animations. “We have long been admirers of the Hendrick’s Gin aesthetic,” says director Ree Treweek. “Its Victoriana surrealism is so aligned with our style that you can imagine our delight when we were approached by […]
In an industry first, Lancashire Farm Dairies has become the first UK yogurt producer to use free range milk in all of its yogurt products, a move that will benefit cows and farmers. The Rochdale-based company has committed to only using free range milk in every yogurt pot. The decision will guarantee that the cows […]