One of the UK’s fastest growing baby food brand, Piccolo, is proud to announce it has secured major new listings with Morrisons and Boots from June. The listings will include Piccolo’s Stage 1 and Stage 2 recipes, single fruit puree range, Piccolo Pure, and will be found in stores across the country. The new listings […]
Premiering a new creative direction, Mast-Jägermeister SE has launched its global and US website at Jagermeister.com. The new experience features Bauhaus-inspired typography; a rich green, amber and gold palette; and footage expressing the energy of the legendary herbal liqueur. The new Jägermeister creative direction celebrates the tension between the German precision that goes into crafting […]
HIPPEAS, one of the fastest-growing natural snack food companies, announced a group of new investors whose equity stake will help the brand continue its explosive growth trajectory. Revenues are on track to more than triple in 2017. Their CEO and Co-Founder Livio Bisterzo confirmed that Strand Equity Partners, a leading growth equity fund co-founded by Seth Rodsky, and Leonardo DiCaprio have invested in the company. They join ex barkTHINS EVP and current General Manager of HIPPEAS, Joe Serventi, who recently invested […]
The beautiful and exclusive Hurlingham Club in London, once again hosted the 19th edition of The International Food and Beverage Creative Excellence Awards (The FAB Awards). Guests were treated to cocktails and a delectable three-course dinner followed by The Awards Ceremony itself, in which successful design, creative and effective work was showcased to the audience, and […]
McCoy’s has confirmed that its current on-pack promotion, offering shoppers the chance to win one of five golden crisps worth £10,000, now just has one golden crisp left to be found. As the campaign enters its final weeks, retailers have a final opportunity to take advantage of the limited run and stock up on McCoy’s. […]
On the back of its reality TV style advertising campaign in 2016, online food ordering platform, hungryhouse.co.uk has released a follow up ‘mockumentary’ series titled “Jay and David: From Chow Mein to Fame”. The comedic content, directed by Wordley’s Hardey Speight, has been created as part of the brand’s CRM strategy and features Pride of […]
The FAB Awards have released the speakers and panelists line-up of the FAB Forum, which is supported by YouTube for this year. The Forum is an invite only event that will be held on May 25th, and will act as a precursor to The 19th FAB Awards. It brings together brands, creatives, media and tech to shine a light […]
Once Upon A Time’s new above-the-line work for Zeo, the healthy, no added sugar soft drink brand, has gone live. Reflecting Zeo’s refreshed branding and positioning, its ‘#cheatonwater’ campaign puts the fun back into leading a healthy lifestyle. The work, which consists of press ads and 48-sheets across 13 Transport for London Tube stations, taps […]
SAICA Pack has completed a total rebrand of Tyrrells shelf ready packaging for its range of Poshcorn popcorn. The rebrand encompasses the entire portfolio of the Poshcorn range, including its 6, 8, 12 and 24 pack versions, perfectly reflecting the premium quality of the product itself. Poshcorn is positioned as a premium alternative to competitor […]
Pepsi is encouraging fans to “Get It While It’s Hot” with the launch of its newest limited-edition beverage, Pepsi Fire. Beginning May 22, Pepsi Fire – the refreshing cola with a cinnamon flavoured twist – will be available in stores US-wide for an eight-week period. Fans who find specially marked packs of Pepsi Fire, Pepsi, […]