If you want to listen to Andy Roddick as he Periscopes the U.S. Open during the tournament, Grey Goose vodka and Chase are making it happen for you. Roddick, who won the New York-based tennis championship in 2003 but has since retired, will tweet from his Twitter account with the #USOpen hashtag to push tune-in for […]
KLM and Heineken have partnered to make those long-haul flights a little more refreshing with a specially designed in-flight beer tap. The Dutch travel firm will be the first to introduce Heineken’s draught beer trolley on board, allowing passengers to enjoy the cold beverage at high altitude. The uniquely designed appliance fits a standard airline […]
Sean “Diddy” Combs and the Makers of the Cîroc Ultra Premium Vodka unveiled new brand creative and launch a motivational campaign: ‘Let’s Get It’. ‘Let’s Get It’, which is inspired by Combs and features DJ Khaled and French Montana, sparks a movement to empower and encourage entrepreneurs and creators to pursue their passions and realize their dreams. The […]
JKR has designed new branding for alcopop brand WKD, featuring an entirely redrawn logo and showing a marked departure since the most recent redesign unveiled in May 2015. The new identity is centred around an exclamation concept to represent the brand’s “sense of fun and excitement,” according to JKR, and is launching to coincide with […]
Tanqueray Gin announced the launch of a new strategic partnership with entertainment icon Snoop Dogg. The partnership brings to life the brand’s focus on a Gin & Juice cocktail strategy celebrating the success of Snoop Dogg’s 1993 classic hit ‘Gin & Juice.’ Snoop Dogg and Tanqueray remind you that whenever you sip Gin & Juice, […]
Glenmorangie has appointed Jack Morton to lead its global campaign for Glenmorangie Original which aims to encourage consumers to experience the whisky in a new way. The campaign is centred on Jack Morton’s ‘Stick or Twist’ creative concept which focuses on the Scottish whisky’s brand story while offering a twist on tradition. The ‘Stick or […]
Lavazza announced details of a new global collaboration featuring tennis legend, Andre Agassi. The partnership positions Agassi as Lavazza’s spokesperson for the world of tennis, and officially kicks off this evening at the US Open with a special event and promotion for spectators, along with teasers taking place in the morning around New York City. The […]
Ikea is opening a pop-up “DIY restaurant” in Shoreditch, east London in which successful applicants will get the chance to prepare a brunch, lunch or dinner for up to 20 friends. Visitors will have the assistance of a sous chef and maître de, while the venue has been designed to have a homely, kitchen-style environment […]
DigitasLBi has launched a campaign for ‘The Table by Golden Circle‘ – Shangri-La Hotels and Resorts’ new dining loyalty program. Taking a more digitally-driven and innovative approach to communications and engagement, ‘The Table’ is one of the major campaigns to launch since DigitasLBi was awarded the business earlier in 2016. ‘The Table’ provides members industry-leading […]
To celebrate Britain’s love of sandwiches, Walkers, the number one savoury snacking brand, is adding excitement to its latest sandwich-inspired flavours campaign with a new TV advert and pop-up crisp sarnie shop. Building on its tie-up with iconic brand Heinz to launch the six limited-edition flavours which include Bacon & Tomato Ketchup, Ham & Mustard […]