evian, the number one premium global water brand, has launched its new 750 ml sport cap with the help of its newest spokesperson, tennis superstar Madison Keys. Ideal for on-the-go hydration, the bottle is perfect for the active evian drinker, whether at home, in transit, at work or on the courts. Madison, evian’s first American […]
Pizza chains are constantly trying to one-up each other in innovative ways. Now in time for March Madness in the US, Pizza Hut has laid down the early marker with their new “Pie Tops,” a set of limited-edition high-tops that use geolocation to allow wearers to get pizza delivered to wherever they are. Just press a […]
Oddly enough, KFC’s new lifestyle blog may not be the right one to bookmark for your diet. The fast food chain recently invented a fake blogger, ‘Figgy Poppleton-Rice’, to launch an imaginary KFC Clean Eating Burger, and it seems as if most people are better off eating regular salads. Fancy a “Profu”, a 100% tofu […]
Grocery delivery firm Hello Fresh has unveiled its first physical retail experience, going from clicks to bricks in order to target hungry London commuters. Opening on March 1 for four weeks, the brand’s pop-up store in Old Street station will sell its recipe kits in the capital. The stunt was crafted for the five year-old brand […]
Over 1 in 3 Brits voted Chinese as their favourite type of takeaway, Indian came in second and Pizza third. According to a survey conducted by Paymentsense on 2000 people across the UK, more than a fifth of people order a takeaway once a week. The average amount spent on a takeaway is £9.75 so […]
Strategic brand design agency BrandOpus has worked with family favourites, Birds Eye, to create new packaging for their entire chicken portfolio. The frozen chicken category is in decline, concerns over quality has seen mums looking outside of the category to feed their families. Birds Eye came to BrandOpus with an ambition to revive the frozen […]
Entries for the USBG Most Imaginative Bartender Competition presented by Bombay Sapphire gin will open on March 15, 2017. This marks the 11th year that Bombay Sapphire has presented this competition. In fact, Bombay Sapphire believes that bartenders are artists. And in 2016, to support the 10th anniversary of this competition, they brought bartending and […]
KFC has launched an Australian-first Snapchat game via Ogilvy showcasing KFC’s Freeze drink. The bespoke game, entitled Freeze Frenzy, is available in both Snapchat Discover and user stories, and forms part of KFC’s overall Freeze campaign. The game sits alongside digital and social content, TV and OOH. Shaun Branagan, group creative director, Ogilvy Sydney said: […]
Colourful chocolate candies and catchy beats have never been remixed like this. On February 26, the M&M’s brand will bring together its iconic spokescandies with Incredibox beatbox technology in a new, musically-inspired commercial that is sure to generate buzz. And, now, M&M’s is looking to its fans to get involved by recording their own bite-size […]
To celebrate National Toast Day, the UK’s first bread to beer ale launched a Crowdfunder to allow them to add to their range of eco-friendly beer. Toast Ale uses unsold, surplus fresh bread, otherwise thrown away by bakeries and sandwich makers to create its popular taste. The innovative craft beer company – founded by Tristram […]