This NFL season, Weber Shandwick and Pizza Hut are thinking outside the box. Literally. Available from August 30, Pizza Hut is unveiling an all-new pizza box that features a playable Flick Football Field on top, including goal posts, football triangles and a score card. The box is available with the purchase of any medium pizza, including a […]
McDonald’s ended its creative and media agency review by consolidating its nearly $1 billion advertising business with Omnicom, marking the end of a 35-year relationship with Leo Burnett. DDB beat out the Publicis Groupe shop in the review, which launched in April and sparked controversy across the industry. The announcement comes as welcome news for […]
Imagine grabbing a tube of paint, dipping your brush in the black goop and gliding the brush across a canvas. Pretty normal, right? Now image that black goop is made entirely of air pollution emitted from vehicles across Asia, and you can actually use that polluted air to create a masterpiece. Tiger Beer, working alongside […]
Malibu is looking to capitalise on consumers’ “contactless payment behaviour” by turning 40,000 of its bottles into media platforms, offering consumers access to exclusive content simply by tapping their smartphone on the bottle. Malibu is using the same technology used for contactless payments to create 40,000 ‘connected’ bottles, allowing users with Android phones and the […]
Most people know Google Chrome‘s incognito mode for removing any trace of their web history—or for avoiding retargeted digital ads that track their whereabouts. But Bacardi found a clever little hack around private web browsing that it’s turning into a campaign targeting millennials. The brand and BBDO New York partnered with electronic music artist Goldroom—also […]
In 2015 Dolmio, via agency Clemenger BBDO Sydney, captured the attention of frustrated parents worldwide with the unveiling of the ‘Pepper-Hacker’ – a pepper cracker that not only cracked pepper but also shut down TVs, wiped out WiFi and disabled mobile devices. With 100 million views across Facebook and YouTube, the film sparked worldwide conversation […]
Without question point-of-view food videos are the fastest growing trend in social media, and only 8 weeks after launch new channel BOSH! has nailed the ‘magic-hands’ formula to earn 50 million video views, quarter of a million subscribers and its first brand partnership, with Pret A Manger. BOSH! is a how-to-cook channel which creates exciting […]
Just as new records have been set in the 2016 Olympic games, new research from Mintel reveals standout results for global energy drink innovation. According to Mintel Global New Products Database (GNPD), more energy drinks were launched globally in 2015 than in any year since 2008, with the number of energy drink products launched growing […]
Every year, the editors at Playboy search the US for the top new places to get a good drink – the spots where they take making a good drink seriously, but don’t take themselves too seriously. After calling for nominations from Playboy.com readers, bartenders, writers and industry insiders, Playboy’s list of the 50 Best New […]
Pepsi announced the launch of The Sound Drop, a new music platform, in partnership with iHeartMedia, Shazam and MTV, that will provide emerging artists with a powerful stage to promote their story, share their art and connect directly with their fans. The Sound Drop will officially launch at 2016’s MTV Video Music Awards with appearances […]