In a global media first, Lipton Ice Tea has launched its latest campaign via PHD Sydney, which serves video content on Snapchat to help consumers ‘beat the heat’ with cool and dynamic footage. The idea, utilises Weather Targeting via a programmatic buy on Snapchat, automatically triggered when the temperature exceeds 26 degrees. Ads are served […]
Global food group Kraft Heinz is heading back to school throughout March for its ‘Grow Your Own’ initiative, a long-term bid to convince families to produce their own tomatoes. As inspiration the company is handing out 500k tomato seed packs, encouraging children to tend their very own tomato plants while reminding them that every bottle […]
America’s favourite Uncle is back. The beloved elderly alter ego “Uncle Drew,” played by Cleveland Cavaliers star Kyrie Irving, is returning to school fans on basketball commentary with the release of a new “Uncle Drew” clip called All-Star Game. The content is available on the all-new UncleDrew.com which is fully available tomorrow at the start […]
Talking Rain Beverage Company, the maker of Sparkling Ice flavoured sparkling waters, launched a new, multi-faceted advertising campaign – Be Not Bland in the US. The brand’s first campaign to feature a series of commercial advertisements airing nationally, Be Not Bland embraces authenticity and individuality, celebrating the people, places and personalities that fill life with flavour […]
Carling has unveiled a prototype digital font to entertain pub goers at the bar by delivering compelling video content. The digital font will feature Premier League content as Carling looks to celebrate its 3 year partnership with the Premier League which began in June 2016. Some of the best goals from the Premier League’s 25 […]
The Smiley Company have teamed up with Vittel to create an on-pack promotion to help promote the globally recognised water brand’s smaller format bottles in 2017. This exciting partnership will see Smiley’s world famous icons feature on 33, 50, 75 cl and 1 litre bottles in a bid to boost sales and brand awareness. With […]
Volvic, the water brand from Danone, is set to continue its UK partnership with Disney, and has introduced new branded collectable water bottles and multipacks designed with popular Disney characters featuring Star Wars, Disney Frozen and Disney•Pixar’s Cars across its kids range. The collaboration, which first launched in 2015, aims to encourage families and children […]
The Subway brand is launching a digital campaign in the UK and Ireland to thank its customers for accepting digital cookies notifications by offering them real cookies. Created by McCann London, the ‘cookies for cookies’ activity sees the Subway brand become the first to make cookie notifications a positive thing for customers. The campaign launched […]
Commuters at London Waterloo station were thrown a love lifeline this morning as Snickers offered up last minute Valentine’s Day cards for forgetful passengers. Over the next three days, the Snickers ‘You’re Not You When You’re Hungry’ campaign will help forgetful Londoners by running a special outdoor poster with the tagline ‘You’re Forgetful When You’re […]
Ditch the red wine and roses, Valentine’s Day is a time for lovers… of sport, and Banks’s Beer have sent out a timely reminder not to forget February 14th – because it’s darts night! The mischievous ad is part of the brewery’s Tells It Like It Is campaign. It combines real graffiti from independent artist […]