Bud Light is continuing its mission to bring the people of America together over ice-cold brews and music this summer by announcing its plans for Lollapalooza 2016. Along with its traditional on-site activation and naming of the main stage on the north-end of the festival, Bud Light’s presence will be extra special this year – […]
Bi-coastal production company m ss ng p eces brings a wide array of cultures to the table for Google Translate, illustrating that food is a universal language. Director Josh Nussbaum’s colourful and sensual short,#EveryoneSpeaksFood, captures the journey of Small World, Google Translate’s free pop up restaurant in New York. m ss ng p eces conceived the pop […]
Premium Tasmanian beer James Boag has launched its latest brand campaign in partnership with Tourism Tasmania and collaborating partners Land Rover, Canon and MJ Bale to communicate its brand positioning of “Harnessing Rugged Tasmania for people to savour”. The campaign was developed and produced by Infinity Squared. The premium beer brand, refined from the purity of the […]
Molson Coors and Sky have announced a limited release Premier League-inspired ale, New Season (4.2% ABV), which has been created to mark the start of the 2016/17 season. New Season was unveiled by Sky Sports football presenter Simon Thomas. The ale is brewed with English malt and hops and is a light, blond ale with […]
In honour of the brand’s 75th anniversary, M&M’s asked fans to choose the brand’s newest peanut-flavoured addition to join Original Peanut on shelves. With more than one million votes cast, M&M’s is proud to announce Coffee Nut as the flavour loved most! Starting in August, the Coffee Nut flavour will join M&M’s Original Peanut, which […]
Are robots the new bartenders? Maybe not, but Patrón tequila is launching a web platform called Patrón Cocktail Lab that’s aimed at making at least part of the drinking process digital and eventually making buying a bottle of tequila as easy as turning on your Amazon Echo. Patrón Cocktail Lab is initially launching with 168 […]
McDonald’s has seemingly closed down its ‘Create Your Taste’ promotion in New Zealand after the online burger customisation tool led to a barrage of derisive, and in some cases offensive, results. The microsite – which has now been taken offline – encouraged users to design their own virtual burger, by choosing a selection of ingredients, give it a name and […]
Just in time for peak summer entertaining season, Président Cheese is turning traditional recipe videos on their head with the launch of Pair With A Pro, a choose- your-own-adventure YouTube experience that pairs viewers with a professional chef. Using YouTube’s clickable annotations, Président expert chef Gavin Kaysen acts as a partner guiding consumers through a […]
Despite the arrival of hip new dishes like smashed avocado, flat whites and bircher muesli, the traditional fried breakfast continues to be the most popular British breakfast, new research by Park Resorts has revealed. The survey of 2,000 UK adults looked into what the British public prefer to break their morning fast and settles the […]
Heineken is set to take over Underpass Park in Toronto on July 21, where the beer brand will host a party and unveil a piece of street art it has commissioned. A once-dormant public space under several highway overpasses in Toronto, Underpass Park was revitalized and turned into a public space in 2012 and given a fresh […]