Heineken is set to launch a chatbot it hopes will convince football fans to tune in to the UEFA Champions League (UCL) during its knock-out stages as part of its official sponsorship drive. The chatbot will offer fans who turn Champions League matches into social occasions rewards in the form of transportation, food delivery and […]
If you are still searching for ideas on what to get for your significant other on Valentine’s Day, look no further. KFC in New Zealand is introducing a new fried chicken bouquet that smells and tastes absolutely better than any flower out there. The fast-food chain is only releasing a limited number of bouquets that […]
7UP is ready to mix things up, debuting a new creative direction in an integrated campaign launched on February 13. The beverage brand unveiled its new “Mix It UP a Little” campaign – spotlighting the classic soft drink as an essential staple for baking, cooking and, of course, cocktails. The campaign showcases the versatility of 7UP […]
Children have got their “kids meal,” but what about grown-ups? Shouldn’t they have their own meal too? Well for a limited time only Burger King in Israel is offering a meal deal that is only for people over 18. Available just on Valentine’s Day after 6pm, the meal consists of two Whoppers, a couple of beers […]
During NBA All-Star 2017, Mountain Dew is celebrating “the game beyond the game” through unique fan experiences. These experiences will come to life in a number of ways including: the launch of The Courtside Project at Courtside HQ, which brings together NBA players and trendsetters across style, art and music, and a 3×3 basketball game […]
Young artisan chocolate company, Love Cocoa, is celebrating its first UK retail listing at iconic British store, Fortnum & Mason. The occasion marks nearly 200 years since the founder’s great-great grandfather, George Cadbury, secured a listing there. Following Love Cocoa’s first 6 months of trading, growth is in sight in 2017. New flavours will be […]
OREO – the world’s No. 1 cookie – launched the OREO Dunk Challenge, a global celebration of the brand’s iconic dunking ritual. The campaign kicks off in the U.S. and will roll out to more than 50 countries around the world as part of the OREO brand’s ongoing Wonderfilled movement. The OREO Dunk Challenge will feature […]
Domino’s Pizza is looking to crash weddings with the roll out of a specialised registry that will ensure gifted pizzas are flowing on the big day. The company is barging its way into the wedding catering market with a digital register developed “for couples who prefer delicious melty cheese to crystal gravy boats.” Presumably after […]
R. White’s Lemonade is introducing its new look packaging and new flavours to a whole new audience with an experiential tour targeting university students and featuring the latest digital imaging technology – and a penny farthing bicycle. Students at a number of UK universities are being invited to sample R. White’s delicious new flavours – […]
Throughout 2017, Pepsi is celebrating life’s live for now moments. Moments when we decide to let go, choose to act, follow our passion and nothing holds us back. And there is no better live for now moment than the uninhibited moment of passion from a true football fan. In PepsiCo’s second year of its UEFA Champions […]