Molson Coors UK is pleased to announce that as part of the partnership with Bavaria, Molson Coors will take over distribution of beers from the PALM Belgian Craft Brewers brewery group in the UK. This follows on from the long-term partnership agreement between Molson Coors and Bavaria finalised in July 2016, that gave Molson Coors UK the exclusive rights in the on- and off-trade to the sales, distribution and customer marketing of Bavaria and its portfolio of brands in the UK.
At the same time, Molson Coors will take over the UK distribution of the La Trappe Trappist Ales from the De Koningshoeven brewery. Both of the distribution agreements will start from March 2017.
Together these two distribution deals will bring PALM, Brugge, Rodenbach and Cornet amongst others, alongside the full La Trappe range into Molson Coors’ portfolio, and will initially be a focus for the new Molson Coors business unit in London – Brew & Press.
Andy Hadley, Customer Excellence Director, said: “We are excited to be taking these iconic beers from Belgium and Holland into the Molson Coors portfolio, giving our customers even more choice in an area of the market currently seeing substantial growth. The demand for interesting and different beers continues to grow, and we think these beers can play an important role for Molson Coors and our customers.”
Source: Molson Coors