Taco Bell is rolling out weekly “Taco Tales” videos on YouTube in the first step of its latest effort to connect with its audience well beyond its restaurants. The new videos, which begin airing December 8, show how the fast feeder is trying to reach fans with content that goes beyond traditional advertising and social […]
Iceland have partnered with the ultimate mince pie ambassador, Santa Claus to help spread the word about their award winning mince pies. The frozen food specialist along with Karmarama, parodied three popular YouTube video genres – The Haul Video, an Unboxing and a Buzzfeed inspired blind taste test. Credits: Project Name: Iceland Vloggers Creative Agency: Karmarama Creative […]
This Christmas, Mirum Hong Kong has invited Chinese-American fashion designer Vivienne Tam, to work with Ferrero Rocher on a first-of-its-kind collaboration for both brands. The collaboration will entail Tam designing a dress that brings to life the spirit of Ferrero Rocher, the 74-year-old Italian chocolate company that makes the spherical chocolate and wafer covered hazelnuts. […]
Burger King France has released an interactive Christmas jumper, in partnership with French clothing company Rad, to celebrate the holiday season. The jumper features a pocket that looks like the opening to a fireplace – users can put their smartphone in this pocket, running a flames video to create the illusion of a burning fireplace. […]
AB InBev will use its Super Bowl marketing spend to push its Busch brand in 2017. It marks the brand’s Super Bowl debut and is part of AB InBev’s strategy to highlight its value brand portfolio. The spot will be handled by New York-based agency Deutsch, who won the creative duties for the Busch and […]
This season holiday sweaters are back in a big way! CESAR Brand has introduced its newest holiday campaign, “Matchy-Matchy,” and with the help of actor and rapper, Ice T; dancer, musician and actor Mark Ballas; and NFL player, Devon Still, they’re showing how matchy sweaters can take dogs from man’s best friend to man’s cool […]
Just in time for the busiest shopping season of the year, OREO is introducing gifts.oreo.com, a totally new online gifting experience for consumers featuring festive OREO tins filled with White Fudge Covered OREO cookies, a seasonal favourite. The new eCommerce pilot program will allow Mondelēz International to further build its direct-to-consumer credentials and is the […]
Domino’s Pizza, the recognized world leader in pizza delivery, knows that its customers love free pizza, which is why Domino’s Piece of the Pie Rewards is so popular among its members in the US. What else do people love? Free money, and now Domino’s is giving some away! Starting December 5, all Domino’s Piece of […]
In its biggest ever UK responsible drinking campaign, Budweiser has launched a partnership with Uber to offer free rides to all its new users throughout December – helping people plan ahead for their Christmas journeys home. In a bid to help the nation get home safe this festive season, the partnership is part of a […]
Specialist label maker Royston launched its new brand identity at the Spirits Summit in Edinburgh, with design by Nude Brand Creation. Royston boasts 30 years of experience in producing beautiful labels, but wanted to broaden its reach in the premium drinks market with the help of a more luxurious brand identity. Reflecting craftsmanship Royston is […]