In partnership with Toys for Tots and treat-maker extraordinaire Misterkrisp (aka Jessica Siskin), Kellogg’s Rice Krispies is encouraging families to embrace this season of giving with the Rice Krispies “Treats 4 Toys” program. For every Rice Krispies treat they make and share using #Treats4Toys, Rice Krispies will donate a gift to Toys for Tots to help […]
One of the leading UK cake decorating and sugarcraft supplier, Sugar Shack announced the launch of its first 24-hour Black Friday sale on Friday 25th November 2016, followed by a two day weekend sale from 26th – 27th November 2016, and finally a Cyber Monday sale on 28th November 2016. Black Friday sale – 25th […]
Deliveroo, the on-demand delivery service for high-quality restaurant meals, has partnered with Heineken, the UK’s leading cider and beer producer, to launch Brew House – a brand through which consumers will be able to order Heineken beer and cider directly to their doors via the Deliveroo app. The exclusive partnership, and creation of the Brew […]
Patak’s has launched its new ‘Tasteful Living’ sponsorship with UKTV. In a deal brokered by 4Sales and Chorus, the campaign will see Patak’s idents feature across UKTV’s food and property programming on Good Food, Really & Home channels for a full year. Chorus, the specialist partnerships division at Maxus, will manage the relationship between Patak’s and […]
The Coffee Bean & Tea Leaf, the oldest and largest privately-held specialty coffee and tea retailer in the country, has launched their new mobile application designed to improve the experience for guests. This is the first step in an omni-channel strategy that involves all customer touch points: website, mobile app, in store and at point […]
The world of produce presents a unique branding challenge: filled with largely regional or unbranded entities, only a few noteworthy or known brands successfully rise above the commodity-driven industry. One of these brands, Driscoll’s, has enjoyed continued growth by cultivating a robust, international network of independent growers, while remaining a family owned company with more than […]
Feeling down? Nutella has something that might help. The hazelnut spread has released its first branded content effort, a documentary series from creative shop Brand Programming Studios, that’s meant to make consumers happy. With the series, “Spread the Happy,” Nutella is looking to “celebrate real people and real stories,” explained Eric Berger, marketing director for […]
Starting November, Absolut, with ride-sharing app Lyft, will help nightlife lovers kick-off the holiday season by bringing together new friends, experiences and social surprises – inspired by the return of its limited edition electric blue bottle, Absolut Electrik. Kicking off in NYC on November 4th, the partnership aims to infuse a new sense of social […]
Unilever-owned tea brand Lipton has launched #BeAMaker, a mobile-first vertical video ad campaign. The campaign pushes Lipton’s sustainable living brand message, building on the fact that it sources tea from Rainforest Alliance-certified farms. The video content tells the stories of young tea farmers in Kenya, focusing on what these titular ‘makers’ – such as rap trio Aroma 3 – do […]
Asda launches a customer-centric Christmas campaign with a difference – it has developed an integrated campaign that promises to bring to life the excitement of the entire festive season under the tagline ‘Christmas made Better’. The campaign is made up of 26 individual moments of Christmas, moving in rhythm with the season and building up […]