The Coffee Bean & Tea Leaf, the oldest and largest privately-held specialty coffee and tea retailer in the country, has launched their new mobile application designed to improve the experience for guests. This is the first step in an omni-channel strategy that involves all customer touch points: website, mobile app, in store and at point of sale.
Mobile Pay is integrated within The Coffee Bean Rewards app, allowing guests to check in and pay with a quick scan at the register. This feature ultimately allows for shorter wait times and greater guest satisfaction. In addition to being rewarded for their purchases, all app users will also receive personalized offers that will be tailored to their drink preferences.
The Coffee Bean & Tea Leaf teamed up with Hathway—a mobile focused agency that hails from San Luis Obispo and San Francisco, CA—to cultivate the ultimate guest experience on mobile. As consumer adoption and expectations have risen on mobile, the Southern California-based coffee and tea brewmaster has furthered their commitment to providing an exceptional in-store experience by working with Hathway to improve their mobile application.
“Mobile is now our top digital priority to drive exceptional guest experiences in selection, purchase and loyalty. We have high standards across everything we do and choosing Hathway is further testament to that. Like our coffee beans, we selected them under stringent standards and are excited to be working with them on this endeavor,” said Adam Tabachnikoff, SVP Global Brand Strategy, The Coffee Bean & Tea Leaf.
Hathway builds branded websites and applications for restaurants through custom integrations with key technology providers such as Olo, Punchh, SessionM and many more. They leveraged their unique experience to design and develop a custom iOS and Android application that entails payments, rewards and targeted offers. The agency has established a reputation for providing outstanding mobile products and digital services for clients like L’Oreal, Clorox, AEG, Amway, Red Bull and Jamba Juice.
“We’re thrilled to be a part of this initiative. The app works well, looks great and is already seeing strong usage. The Coffee Bean & Tea Leaf is an amazing client with the right perspective on how to approach an omni-channel commerce and loyalty platform from a mobile-first perspective,” said Jesse Dundon, CEO, Hathway.
New functionality is already planned for The Coffee Bean Rewards app, including mobile ordering, gift card sharing, charitable giving and social integration. The app is available now on Google Play and the Apple App store or at www.coffeebeanrewards.com.