Royal Salute and Boundless Brand Design collaborate on a bold new Special Edition look for the iconic Scotch Whisky’s 21YO Signature blend, in celebration of Lunar New Year.

<strong>Royal Salute and Boundless Brand Design collaborate on a bold new Special Edition look for the iconic Scotch Whisky’s 21YO Signature blend, in celebration of Lunar New Year.</strong>

Working in partnership with renowned illustrator Trajan Jia, Boundless Brand Design were asked to design a Limited-Edition proposition to hail the Lunar New Year using the brand’s eminent Signature 21-Year-Old Blend. Further building on the existing portfolio of illustrious Whiskies, Boundless Brand Design has helped Royal Salute celebrate this year’s iconic Lunar New Year with […]

Putting the ‘boogie back into bakery’ by Family (and friends)

Putting the ‘boogie back into bakery’ by Family (and friends)

Born from the desire to have more readily available options in better-for-you, gluten-free bakery, Pri’s Puddings was founded just over 3 years ago and offered a range of pies and pockets in several flavours.  They contain just 5 raw, natural ingredients including oats, dates and coconut sugar, and are gluten-free and vegan with no additives […]

Tiger Beer and Le Pub celebrate the 2023 Lunar New Year and present the APAC campaign “A Bolder Tomorrow”

Tiger Beer and Le Pub celebrate the 2023 Lunar New Year and present the APAC campaign “A Bolder Tomorrow”

Tiger Beer, Asia’s number-one international premium beer, is marking the start of the Lunar New Year on 22 January with the launch of an integrated campaign called ‘A Bolder Tomorrow’. Created by Tiger Beer in partnership with Le Pub APAC, ‘A Bolder Tomorrow’ kicked off with a stunt: last Thursday, passers-by at Tanjong Pagar in […]

Raise Your Arches:  McDonald’s campaign celebrates the unspoken invitation to enjoy its iconic menu… without saying a word

<strong>Raise Your Arches:  McDonald’s campaign celebrates the unspoken invitation to enjoy its iconic menu… without saying a word</strong>

McDonald’s latest uplifting campaign, led by Leo Burnett UK, celebrates the universal joy in communicating that ‘Fancy a McDonald’s?’ moment. The campaign centres on the creative insight that the invitation to grab a Maccie’s is so universal, it can be communicated without uttering a single word. The social-first campaign celebrates this knowing look with a […]

Butterfly Cannon’s collection of limited-edition designs for Stoli® x Jason Naylor invite you to “live life colourfully”

<strong>Butterfly Cannon’s collection of limited-edition designs for Stoli® x Jason Naylor invite you to “live life colourfully”</strong>

Stoli® vodka has a long-standing commitment to freedom of expression; believing that now, more than ever, it is essential to champion everyone’s right to Equality, Kindness, Love and Peace. They challenged us to create an eye-catching limited-edition design that celebrated these values. In order to show Stoli® vodka’s very real commitment to these values in […]

Wongdoody creates brave new brand world for Little Bao Boy as restaurant goes nationwide

<strong>Wongdoody creates brave new brand world for Little Bao Boy as restaurant goes nationwide</strong>

Little Bao Boy, the Leeds-based East-Asian eatery, has worked with global creative agency Wongdoody to create a new brand world and national communications campaign as the business expands across the UK.  Established in 2017, initially as a street-food vendor, the indie restaurant has now grown to three permanent sites and thirty-six delivery kitchens across Leeds, […]

The 25th FAB Awards Are Now Open For Entries!

The 25th FAB Awards Are Now Open For Entries!

The 25th edition of The FAB Awards are now open for entries. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales […]

McDonald’s let people escape inflation by traveling back in time

<strong>McDonald’s let people escape inflation by traveling back in time</strong>

With the campaign “Deals Stuck in Time”, McDonald’s and the agency NORD DDB offer people a way to travel back in time to find old McDonald’s deals and hence avoid rising prices caused by inflation. By using Google Street View, people can locate over a decade old McDonald’s out-of-home advertisements all over Sweden and unlock […]

Old El Paso™ calls on nations to ‘Turn Friday into Fajita Friday’ this January

Old El Paso™ calls on nations to ‘Turn Friday into Fajita Friday’ this January

This January the most loved Mexican-inspired food brand is launching its latest campaign under their Make Some Noise Creative Platform, ‘Sound of Connection’. Old El Paso™ has created the campaign with the help from international agency of record, VCCP, to get more people sharing the vibrancy and inspiration of Mexican food, more often by encouraging […]

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