Ice-cream and lolly sales soared by as much as fourfold in the first two weeks of July as the summer weather reached its peak, leaving some shops and suppliers short of stock. The revival was a welcome boost for an under-pressure industry hit by a dismal 2012 as well as a long-term sales decline. Last […]
Aesop, the brand storytelling agency has created a unique live event for Birra Moretti – the authentic Italian beer brand – as part of an ongoing integrated campaign. Building on the success of last year’s Pizza in the Piazza – which brought, great food, great company and great beer to some of London’s lunchtime hotspots […]
As much as fast food is unhealthy, there are reasons why many still love to eat at McDonald’s. In an adorable interactive site created by Razorfish London and Goodboy Digital, entitled ‘100 McDonald’s Moments’, these reasons are celebrated. Filled with ordinary-yet-special moments that you can discover, the site lets you navigate with playful and fun […]
Carling has released an online ad to tie in with the Duchess of Cambridge giving birth to a son. The humorous ad, created by Creature, fits into Carling’s “refreshingly perfect” campaign, which launched in May 2013. The spot shows a man in dungarees entering an empty nursery and then setting to work decorating the room. The […]
Absolut Vodka is launching a £13.49 price marked pack for its 50cl bottle aimed at the independent off-trade, following the successful introduction of both Malibu and Campo Viejo price marked packs earlier this year. The mechanic aims to help independent convenience retailers drive rate of sale, by offering consumers premium vodka at an accessible price […]
The tradition-rich German brewery Paulaner has been able to further increase its sales volumes in the highly competitive Latin American market in recent years, nearly tripling sales since 2009. Beer specialities ‘made in Bavaria’ “Latin America is an important future market for us. The strong sales figures underscore the positive reputation of German quality products […]
According to Snack Foods 2013, a new Market Update from business intelligence company Key Note, the snack foods industry grew by 8.3% in 2012. This was due to growing demand for premium products and the introduction of new flavours by manufacturers. Not only are snacks popular, but they are convenient and suitable for consumers’ day-to-day […]
Happy Anniversary, Martini! Bacardi Limited is marking the 150th anniversary of its world-famous Martini brand, and with it, a century and a half of an unrivaled heritage that has made Martini the world’s leading vermouth and best-selling Italian sparkling wine. This milestone year showcases the brand’s iconic culture and defining association with stylish and playful Italian living. Martini […]
As part of the campaign to promote its new gourmet-inspired Cantina Bell menu, Taco Bell has released a line of print ads featuring creative QR-codes made from avocados and lemons. The ads—created by ad agency Draftfcb OC and photographer Anabelle Breakey—were captured “in their entirety as a single image with minimal retouching” and, when scanned, […]
Subway restaurants, the world’s largest restaurant chain, and Lionsgate, a leading global entertainment company, announced that Subway will be the exclusive restaurant promotional destination for the film “The Hunger Games: Catching Fire,” the highly anticipated second installment of the global blockbuster “The Hunger Games” film franchise. “The Hunger Games: Catching Fire” will open in theaters worldwide […]