Aesop conceives Italy Live for Birra Moretti

italy live_0Aesop, the brand storytelling agency has created a unique live event for Birra Moretti – the authentic Italian beer brand – as part of an ongoing integrated campaign.

Building on the success of last year’s Pizza in the Piazzawhich brought, great food, great company and great beer to some of London’s lunchtime hotspots Italy Live is Birra Moretti’s most ambitious and audacious event to date.

On Friday 26th July, Italy Live will invite Londoners to dine with Italians via a live satellite link-up between Soho’s Golden Square and San Gimignano Piazza,Tuscany.

Londoners will have the opportunity to experience a truly authentic and delicious Italian lunch or apperitivo at the Moretti Table – complimented by a bottle of refreshing Birra Moretti.

Aesop, who conceived Italy Live, have partnered with Drive Productions, to bring this unique free event for Londoners to life.

Drive, who have a background in creating spectacular live and digital experiences are working with Aesop to produce the event in both the UK and Italy – ensuring that the technically demanding live link-up operates smoothly and that both locations merge seamlessly.

Commenting on Italy Live, James Woodman, brand manager, Birra Moretti, says: “Aesop have come up with a unique event which wholeheartedly captures Moretti’s authentic Italian approach to three of life’s great simple pleasures: great beer, great food, great company.”

The event is being publicised via an advertising and PR campaign plus an on/off trade promotion – all being handled by Aesop.

The social media campaign is being managed by A Little Bird – including a highly successful Facebook prize draw promotion, which has generated in excess of 850 entrants.

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