Aesop, the brand storytelling agency has created a unique live event for Birra Moretti – the authentic Italian beer brand – as part of an ongoing integrated campaign.
Building on the success of last year’s Pizza in the Piazza – which brought, great food, great company and great beer to some of London’s lunchtime hotspots – Italy Live is Birra Moretti’s most ambitious and audacious event to date.
On Friday 26th July, Italy Live will invite Londoners to dine with Italians via a live satellite link-up between Soho’s Golden Square and San Gimignano Piazza,Tuscany.
Londoners will have the opportunity to experience a truly authentic and delicious Italian lunch or apperitivo at the Moretti Table – complimented by a bottle of refreshing Birra Moretti.
Aesop, who conceived Italy Live, have partnered with Drive Productions, to bring this unique free event for Londoners to life.
Drive, who have a background in creating spectacular live and digital experiences are working with Aesop to produce the event in both the UK and Italy – ensuring that the technically demanding live link-up operates smoothly and that both locations merge seamlessly.
Commenting on Italy Live, James Woodman, brand manager, Birra Moretti, says: “Aesop have come up with a unique event which wholeheartedly captures Moretti’s authentic Italian approach to three of life’s great simple pleasures: great beer, great food, great company.”
The event is being publicised via an advertising and PR campaign plus an on/off trade promotion – all being handled by Aesop.
The social media campaign is being managed by A Little Bird – including a highly successful Facebook prize draw promotion, which has generated in excess of 850 entrants.
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