Soho Businesses Launch Soho Summer Street Festival To Pedestrianise The Area For Safe Alfresco Dining

Soho Businesses Launch Soho Summer Street Festival To Pedestrianise The Area For Safe Alfresco Dining

 In response to the devastating impact of Covid-19 on the hospitality sector, Soho Summer Street Festival, led by Soho Estates and Shaftesbury, is a Soho-wide initiative to unite the area ensuring that it will remain the beating heart of London’s food and drink scene. With the fear that many venues will have to remain closed due […]

Firezza Customers Treated to Impromptu Musical Performance by Sacla’ and Aldo Zilli

Firezza Customers Treated to Impromptu Musical Performance by Sacla’ and Aldo Zilli

Diners at a London pizzeria experienced a meal of an operatic magnitude as they were treated to an incredible impromptu musical performance. Secret opera singers, disguised as restaurant staff, broke into song during the lunchtime rush hour at an Italian pizzeria. The performance was orchestrated by Sacla’, the Pesto People, who brought the spirit of […]

New Crisp and Dip Concept Comes to Soho in London

New Crisp and Dip Concept Comes to Soho in London

Launching on Old Compton Street in late October 2016, HIPCHIPS is setting out to reinvent the potato crisp and bring an entirely new eating concept to Soho. Freshly cooked and served straight to diners on a conveyor belt, HIPCHIPS pairs hand-made potato crisps with a diverse range of delicious savoury and sweet fresh dips. Creating […]

We take a look at YORICA! “Free Loving Treats” Designed by Mystery

We take a look at YORICA! “Free Loving Treats” Designed by Mystery

Yorica! is a new brand of deliciously natural, healthy and “free-from” treats, including ice creams, shakes and frozen yoghurts. Owners, Monde Capital, hired Mystery to develop the initial concept into a scalable F&B brand, a free-from alternative to ice cream, fro-yo and shakes. The brand has started with an initial retail site in London’s vibrant […]

Berwick Street Market Welcomes New Stalls to the Neighbourhood

Berwick Street Market Welcomes New Stalls to the Neighbourhood

Dating back to the 1800s, Berwick Street Market is one of London’s oldest and most diverse markets. Offering an array of market stalls from traditional fruit and veg, vibrant stems and vintage fashion in addition to the latest street food ventures, Berwick Street Market has been supplying Soho with the freshest seasonal produce and classic […]

Inception Group Unveils London’s New Underground Home: Cahoots

Inception Group Unveils London’s New Underground Home: Cahoots

On March 5, a secret is being unearthed in London’s Soho district, previously hidden deep beneath the trudge of unwitting feet. Brought to the West End by the award-winning Inception Group, late night bar, Cahoots, will transport guests back in time, to post-war 1940s in a disused underground tube station featuring dazzling cocktails, swing dancing […]

Aesop conceives Italy Live for Birra Moretti

Aesop conceives Italy Live for Birra Moretti

Aesop, the brand storytelling agency has created a unique live event for Birra Moretti – the authentic Italian beer brand – as part of an ongoing integrated campaign. Building on the success of last year’s Pizza in the Piazza – which brought, great food, great company and great beer to some of London’s lunchtime hotspots […]