Arla Cravendale is launching ‘It’s Not Milk’, a new advertising campaign, created by Wieden+Kennedy London, celebrating that not all milk is created equal. The campaign shines a spotlight on Arla Cravendale’s filtered milk, which makes it pure, longer-lasting and nicer-tasting and tells viewers that Cravendale is not milk, it’s fresh milk that’s filtered for purity. […]
Suntory BOSS Coffee, Japan’s number one selling coffee in a can, is launching in Australia and New Zealand with a new brand platform, ‘How Japan Can’ via Clemenger BBDO Sydney. BOSS Coffee is the secret sauce that keeps Japan’s workforce alert, productive, and at the top of their game, leading to the development of ‘How Japan Can’. […]
To celebrate the release of its new limited-edition Halloween rum, Bacardi played the ultimate prank on people by introducing: The Haunted Rum. Leveraging a cast of skilled improv actors and unsuspecting “marks,” Bacardi tricked (and treated) people into believing there was a spirit trapped inside its new haunted rum bottle. Among the unsuspecting “marks” was […]
TripAdvisor, the world’s largest travel site, announced the ‘2019 TripAdvisor Economic Impact Study in the Restaurant Market’ in partnership with Strategy&, part of the PwC network, revealing insights about the size, growth and key trends of the global dining industry. Strategy& also found that TripAdvisor and its subsidiaries influenced nearly $8 billion in 2018, including […]
Actor Nick Offerman has finally unveiled his centuries-old secret. He did, in fact, single-handedly discover how to make Scotch Whisky. With the assistance of his dear friend Lagavulin Islay Single Malt Scotch Whisky, of course. Now, the two are honouring their everlasting friendship by releasing a dedicated bottle for their world-changing discovery: Lagavulin Offerman Edition Aged […]
In order to pay homage to Ayrton Senna and to revere the power that the three-time champion have to make Brazilians feel like they belong to one nation, Heineken, the official sponsor of F1, presents the film “Obrigado”. Developed by Publicis Brazil, the piece is part of the #ObrigadoSenna campaign and reflects the importance and legacy of […]
BEPPS, the UK’s first range of black eyed pea snacks, announced the launch of a new Salt & Vinegar variant, along with a re-formulated product, fresh flavour profiles and new look packaging across the full range. With its continued focus on traditional, consumer loved ‘crisp’ flavours, new variant, Salt & Vinegar, was a natural product […]
Continuing its mission to collaborate with those pushing boundaries on the cultural frontier, last night Bulleit unveiled limited-edition 3D Printed Sneakers at the Bulleit 3D Printed Frontier Experience in Dallas. The launch is the latest iteration of the Bulleit Frontier Works project that celebrates those who are pushing the frontier of their craft and who […]
Miller Lite is launching a powerful new campaign focused on reimagining the iconic “It’s Miller Time” for today’s generation of drinkers. The campaign makes a bold statement about consumers’ dependence on social media and aims to inspire them to get back to enjoying beers with friends, or Miller Time, which the brand describes as “The […]
The brand’s new platform reflects Rémy Martin’s values of authenticity, audacity and generosity. “TEAM UP FOR EXCELLENCE” draws from these to pay homage to personal success through the various people who made it possible. Remy Martin’s philosophy of expert cognac making is a result many talents working together under the aegis of Baptiste Loiseau, the House’s Cellar […]