Coca-Cola Kicks-off Premier League Partnership with Where Everyone Plays Campaign

Coca-Cola Kicks-off Premier League Partnership with Where Everyone Plays Campaign

Coca-Cola Great Britain (CCGB) has kicked-off its Premier League partnership with the launch of a new multi-million-pound campaign which gives supporters a starring role and celebrates the power of football to bring people together. The campaign, Where Everyone Plays, highlights that it’s not only the players who make the Premier League the most diverse and exciting league […]

Jack Daniel’s Focuses on Charcoal in First Work from M&C Saatchi

Jack Daniel’s Focuses on Charcoal in First Work from M&C Saatchi

Jack Daniel’s Tennessee Whiskey has unveiled its new brand campaign via M&C Saatchi. The first campaign produced by the agency for the global top-selling American whiskey since winning the account in January, the work demonstrates the simplicity and authenticity of Jack Daniel’s with its charcoal filtering process which makes it a smooth sippin’ Tennessee whiskey. […]

Lilydale’s New Campaign Leads the Way for Traceable Food Origins

Lilydale’s New Campaign Leads the Way for Traceable Food Origins

Lilydale Free Range Chicken is giving Australians the opportunity to trace each pack of chicken back to farm it came from. This move is being supported by a communications campaign created with M&C Saatchi and Hidden Characters, conveying the farm trace capability. New research reveals Australians want to know more about the origin of the […]

Chocolate-coated Campaign by M&C Saatchi Launches Sweet Addiction

Chocolate-coated Campaign by M&C Saatchi Launches Sweet Addiction

Sydney’s newest attraction, The Calyx opens its doors at the Royal Botanic Garden Sydney on 11 June 2016, to form the centrepiece of the Garden’s 200th Birthday. The Calyx is a world-class horticultural experience that fuses art, theatre and flora through themed exhibitions. Launching with ‘Sweet Addiction’, the inaugural exhibition explores the botanic story of […]

Change4Life Teams with Coca-Cola, Tesco & Asda for ‘Sugar Swaps’ Push

Change4Life Teams with Coca-Cola, Tesco & Asda for ‘Sugar Swaps’ Push

[fvplayer src=”http://www.fabnews.live/wp-content/uploads/2015/01/SmartSwaps-40s-TVC.webm” src1=”http://www.fabnews.live/wp-content/uploads/2015/01/SmartSwaps-40s-TVC.webm” width=”600″ height=”360″] Change4Life, the UK Government’s healthy living drive, has unveiled its traditional January campaign which this year focuses on encouraging parents to reduce the sugar intake of their children by making product swaps. The £2.6m ‘Sugar Swaps’ campaign, created by M&C Saatchi, launches January 5 across TV, radio, digital and outdoor […]

Ginsters and M&C Saatchi ‘Feed the Man’

Ginsters and M&C Saatchi ‘Feed the Man’

M&C Saatchi Group and Ginsters, the number one brand in savoury pastries and sandwiches, have unveiled a tongue-in-cheek integrated campaign – ‘Feed the Man’ – celebrating the heroic and often unspoken acts that the men of Great Britain perform on an almost daily basis. The campaign, launched on Wednesday 12 February, centres on a pair […]