Just Eat Kicks Off First BT Sport Football Sponsorship with Playful Idents by McCann London

Just Eat Kicks Off First BT Sport Football Sponsorship with Playful Idents by McCann London

Football commentators and pundits hanker for their favourite Just Eat takeaways in six launch idents created for the food delivery brand’s first ever BT Sport sponsorship, across the Premier League and Europa League. More will be rotated in throughout the season. Created by McCann London, the idents hack BT football moments and footage, reinventing them with a […]

Aldi Hires Pro Gamers in Mission to Bring Back Family Dinner Time

Aldi Hires Pro Gamers in Mission to Bring Back Family Dinner Time

A staggering 38% of British children refuse to sit down at the family dinner table, according to new data commissioned by Aldi, with over a quarter of UK parents blaming online gaming for this phenomenon.  As a champion of bringing families together round the dinner table, Aldi is launching an online service to help parents […]

Thrill-Seeking Dad Shows How He Gives 100% with Shredded Wheat in Campaign by McCann London

Thrill-Seeking Dad Shows How He Gives 100% with Shredded Wheat in Campaign by McCann London

Shredded Wheat is showing how 100% whole grain Shredded Wheat helps people get 100% from life in a television commercial launching today, the latest instalment of its “Life’s Better Shredded” brand platform. The commercial created by McCann London features a thrill-seeking father reliving the glory days of his youth. Filled with 100% whole grain Shredded […]

Subway Challenges Office Workers to Say Goodbye to “Blandwiches” in New Campaign by McCann London

Subway Challenges Office Workers to Say Goodbye to “Blandwiches” in New Campaign by McCann London

McCann London is inviting workers to dump their boring homemade sandwiches in favour of something more exciting from Subway’s extensive lunchtime range, including the new Rotisserie-style Chicken Sub. In the ad shot by Max Sherman at Blink,  a young office worker sits outside a Subway store staring in.  As he enviously watches people inside eating […]

New Subway Brand Ad by McCann London Shows How Salad Can Help Beat the Daily Grind

New Subway Brand Ad by McCann London Shows How Salad Can Help Beat the Daily Grind

Integrated creative agency McCann London is promoting the Salad range at Subway stores. An office worker breaks free from the monotony of her daily routine with the help of a Subway stores Salad, in a new TV commercial for submarine sandwich chain Subway created by McCann London. In the spot, directed by Max Sherman at […]

McCann London Launches New Ad for Subway’s ‘Keep Discovering’ Platform

McCann London Launches New Ad for Subway’s ‘Keep Discovering’ Platform

Integrated creative agency, McCann London, is promoting the launch of a new, limited edition Sub at Subway in the UK and ROI on 5th April, on offer until 30th May. The new ‘BBQ Beef Burnt Ends’ Sub offers slow-cooked, tender beef in a smoky barbecue sauce and will be supported by an ad campaign which […]

McCann London’s Digital Subway Campaign Turns Annoying Cookie Notifications into Real Cookies

McCann London’s Digital Subway Campaign Turns Annoying Cookie Notifications into Real Cookies

The Subway brand is launching a digital campaign in the UK and Ireland to thank its customers for accepting digital cookies notifications by offering them real cookies. Created by McCann London, the ‘cookies for cookies’ activity sees the Subway brand become the first to make cookie notifications a positive thing for customers. The campaign launched […]