McDonald’s have been named The YouTube FAB Brand / Marketer of The Year at the 19th edition of the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging an impressive nine nominations across the various categories. The world’s largest restaurant chain, who last won this title in 2013, will be handed the award […]
McDonald’s Sweden has rolled out a music-based quiz across its restaurants via a partnership with Spotify-backed Stockholm company, Soundtrack Your Brand, adding a gamified dimension to dining in its restaurants via its pre-existing app. McDonald’s hopes to appeal to young people, driving them to download its app on iOS and Android in order to participate […]
TBWA\Dublin has unveiled its latest campaign for McDonald’s Ireland, revealing the brand’s all new platform, Good Stories, which aims to establish trust for the brand across the local market with a series of stories surrounding the quality of McDonald’s food. Launching nationwide, the ‘always on’ campaign rolled out across TV, radio, press and POS platforms […]
In a world-first, McDonald’s Australia via VML Sydney is launching ‘Snaplications’ – a one-of-a-kind Snapchat Lens that enables Snapchatters to apply for a job ‘in a snap’. From Friday 7th April, Snapchat users will be able to utilise the branded Lens that depicts the Snapchatter in uniform as a McDonald’s crew member and prompts them […]
St Patrick’s Day might be over, but these watercolour ads from McDonald’s are simply too pretty to pass off. Conceptualized by Dallas-based communications agency Moroch, these delightful ads were created to promote the limited edition ‘Shamrock Shake’ by the fast food chain. Credits: Advertising Agency: Moroch Partners, Dallas, USA Executive Creative Director: Kevin Sutton Creative […]
McDonald’s is tapping into consumers’ growing need for instant gratification for its 2017 Monopoly campaign partnership with Hasbro, created by The Marketing Store. 2017’s campaign, which is running for the twelfth consecutive year, is called Monopoly Win Win. It is aimed at building brand affinity and engagement across McDonald’s restaurants nationwide. New features include a […]
An K-Drama-inspired plot is at the heart of DDB Group Singapore‘s latest campaign for McDonald’s hot new offering, the Seoul Spicy Burger. True to a typical Korean drama, the launch commercial stars a leading lady smitten with an unconventional beau – none other than the Seoul Spicy Burger. She daydreams of spending her days with […]
Wild-caught Alaska Pollock stars in a new campaign from Bernstein-Rein that highlights McDonald’s iconic Filet-O-Fish sandwich. When McDonald’s needed to find a creative way to tell a sustainability story about their Filet-O-Fish, they looked no further than Bernstein-Rein (BR) who responded with a humorous campaign that highlights the journey of creating this famous sandwich. The […]
McDonald’s has just launched its new brand campaign for 2017 via DDB New Zealand. It takes a fresh approach on an experience we can all relate to. “Middle Seat”, a 60″ spot launched February 26, represents a return to brand-building for the company, highlighting the emotional connection Kiwis have with one of our best-known brands. […]
A new Night Tube map has been launched to help hungry Londoners on the hunt for a midnight McDonald’s. The fast food giant and OMD UK teamed up with app developer Bappz to create an interactive map that guides travellers to their closest open restaurant. “We’re particularly excited about this unique and innovative campaign. It’s […]