McDonald’s has worked together with Leo Burnett Dubai to come up with an eye-catching campaign. Taking reference from the Pantone colour chart, the agency has broken down some of McDonald’s signature burgers, and placed each ingredient on “swatches” labeled with their names. For example, the McChicken consists of sesame seed bun, mayonnaise, lettuce, a McChicken […]
From January 26th, McDonald’s launches a new product range: American Winter, consisting of several gourmet recipes which give comfort to support the cold during winter. To announce this launch, TBWA\Paris has created a saga composed of 3 comedies directed by Ben Gregor (Moonwalk production). Each spot contrasts the harsh winter weather with the warm, comforting […]
The unique selling point of Burger King (BK) is the hamburger with a flame-grilled beef patty, but the tasty beef is not well known in Japan. Dentsu Y&R Tokyo thought they could create new BK fans if they were able to get hamburger lovers to eat the BK’s burger. So they launched a new product […]
McDonald’s USA and The Kraft Heinz Company have launched a new campaign for McCafé packaged coffee showing the ‘world’s best mum’ at her best. With her favorite mug full of McCafé coffee, mum can take on just about anything. And with the perfectly balanced blend, that’s not too strong and never weak, it’s something she […]
The latest trust driving communications from McDonald’s UK launches January 15 and continues the myth busting campaign that launched last year. It sees the brand acknowledge some of the common misconceptions customers hold around their core products, before communicating the truth around the quality of the ingredients that they use. Last year the campaign focused on the […]
In the fast pace life of today, we see that most often people hurry through their lives and also through their meals, hardly finding time to communicate and share quality offline experiences. Using this simple insight, Leo Burnett has launched a new campaign for McDonald’s – #ThodaTimeAur to help the brand launch its new product […]
The Philippines celebrates the Christmas season the longest in the world – as early as September up until early January. For Filipinos, it is a season marked by homecomings and family reunions. This time of year becomes especially precious in a country where many parents are forced to leave their families for overseas employment. As […]
Starting January 2016, McDonald’s will phase in new packaging design featuring minimalist typography. It is a major deviation from its graphic-heavy packaging previously introduced in 2013, which had the emphasis on storytelling. This time, they have taken a less-is-more approach with the intention of creating a modern and progressive brand image. Working with Chicago-based firm […]
Britain’s ‘Man of the Moment’ and host of the Late Late show, James Corden teamed up with McDonald’s UK to put his very own Karaoke skills to use, joining people from all over the UK in singing the Wizzard classic ‘I wish it could be Christmas everyday’ during their Christmas journeys. The unique one off advert […]
McDonald’s Canada, known for its transparency on how its beef patties, french fries, chicken nuggets and burger ads are made, is making no effort to conceal its latest contest especially for employees— ‘The Secret Secret Menu Challenge’. Unlike McDonald’s UK’s online competition that invited fans to create their dream burgers to be sold in stores, […]