McDonald’s USA and The Kraft Heinz Company have launched a new campaign for McCafé packaged coffee showing the ‘world’s best mum’ at her best. With her favorite mug full of McCafé coffee, mum can take on just about anything. And with the perfectly balanced blend, that’s not too strong and never weak, it’s something she […]
The latest trust driving communications from McDonald’s UK launches January 15 and continues the myth busting campaign that launched last year. It sees the brand acknowledge some of the common misconceptions customers hold around their core products, before communicating the truth around the quality of the ingredients that they use. Last year the campaign focused on the […]
In the fast pace life of today, we see that most often people hurry through their lives and also through their meals, hardly finding time to communicate and share quality offline experiences. Using this simple insight, Leo Burnett has launched a new campaign for McDonald’s – #ThodaTimeAur to help the brand launch its new product […]
The Philippines celebrates the Christmas season the longest in the world – as early as September up until early January. For Filipinos, it is a season marked by homecomings and family reunions. This time of year becomes especially precious in a country where many parents are forced to leave their families for overseas employment. As […]
Starting January 2016, McDonald’s will phase in new packaging design featuring minimalist typography. It is a major deviation from its graphic-heavy packaging previously introduced in 2013, which had the emphasis on storytelling. This time, they have taken a less-is-more approach with the intention of creating a modern and progressive brand image. Working with Chicago-based firm […]
Britain’s ‘Man of the Moment’ and host of the Late Late show, James Corden teamed up with McDonald’s UK to put his very own Karaoke skills to use, joining people from all over the UK in singing the Wizzard classic ‘I wish it could be Christmas everyday’ during their Christmas journeys. The unique one off advert […]
McDonald’s Canada, known for its transparency on how its beef patties, french fries, chicken nuggets and burger ads are made, is making no effort to conceal its latest contest especially for employees— ‘The Secret Secret Menu Challenge’. Unlike McDonald’s UK’s online competition that invited fans to create their dream burgers to be sold in stores, […]
McDonald’s has launched one of its most emotionally charged campaign of 2015, reminding people about the power of affection, set in the festive season. The core creative of the campaign by DDB Hong Kong, focuses on the importance of hugging between families and loved ones. The spot tells the story of a traditional grandfather who […]
McDonald’s Australia, has this week launched Bring Fries to Life, a campaign created by DDB Sydney and VML Australia, which utilises a variety of film mediums to announce the arrival of another world first from Macca’s – Loaded Fries. The Loaded Fries product lets Aussies top their Fries with either guacomole and salsa or bacon […]
Scattered across Canada are Ronald McDonald Houses that welcome families whose children are being treated in nearby hospitals. Over the past 10 years, Canadians have supported Ronald McDonald Houses via the McDonald’s Happy Meal donation program. The families of the program made handwritten thank you cards, which were then distributed to purchasers of McDonald’s Happy […]