Kallo Calls in the Change

The first campaign with new agency partners, Fold7 and Wavemaker Select

Kallo Calls in the Change

Serving up a fresh strategic direction, Kallo, the market-leader in organic rice cakes and stocks, owned by Wessanen UK, has unveiled its latest multimedia campaign; ‘Call on Kallo’.  Spanning outdoor, digital advertising and social media, the campaign is the first work from new agency partners that aims to reconnect Kallo with the culinary curious healthy eater. […]

Unilever’s Unox encourages the Dutch to swap their meat sausage for vegetarian ones

Unilever’s Unox encourages the Dutch to swap their meat sausage for vegetarian ones

Unilever-owned food brand Unox has released a sixty-second animated television commercial to launch its new campaign for the vegetarian line in the Netherlands. In the film, a butcher’s nature-loving daughter devises a plan to switch out the family’s smoked sausage for Unox’s vegetarian equivalent. As Unox marketing manager Thijs Sleddering puts it: “If you want […]

Lewis Hamilton Launches First International, Plant-Based Burger Chain: Neat Burger

Lewis Hamilton Launches First International, Plant-Based Burger Chain: Neat Burger

Five-time FIA Formula One World Champion, Lewis Hamilton is collaborating with hospitality organisation The Cream Group and investors including UNICEF Ambassador and early backer of Beyond Meat, Tommaso Chiabra to revolutionise fast food when they launch exciting new concept Neat Burger, the first international, plant-based burger chain. Opening its first site on September 2nd, Neat Burger promises to transform the way people see plant-based food by […]

Cheat Burger: A Meaty Concept for National Burger Day

Cheat Burger: A Meaty Concept for National Burger Day

The meat-free foods industry is now being valued at over £572m. It’s clear to see that the UK’s appetite for animal-free foods is only growing. Plant-based alternatives are booming, but how ready are we for the lab-grown alternatives? Incidentally, it’s not just vegans driving these sales. Many people are switching to plant-based alternatives for health […]

Birds Eye Says ‘Whoops, I’m a Bit Veggie’ with Vampiric Meat-Free Ad

Birds Eye Says ‘Whoops, I’m a Bit Veggie’ with Vampiric Meat-Free Ad

Having first hit shelves a little earlier this year, Birds Eye is bolstering the launch of its meat-free Green Cuisine range with a distinctive media campaign called ‘Whoops, I’m a Bit Veggie!’. Produced by Grey London, the heavyweight investment – initially worth £2m – will be airing on national TV from this week and will […]

Quorn Packs Meat-Free Category Full of Flavour, with Aspirational New Design by Bulletproof

Quorn Packs Meat-Free Category Full of Flavour, with Aspirational New Design by Bulletproof

Strategic brand and packaging design agency Bulletproof has created a new global brand identity and packaging design for meat-free brand Quorn as part of a £10m relaunch. Bulletproof was appointed to the project in August 2016 by brand owner Quorn Foods. Founded in 1985, Quorn has grown to be the leading meat-free brand in the […]

New Meat Free Range Launched In Waitrose

New Meat Free Range Launched In Waitrose

With the Tesco horse-meat scandal still fresh in the public’s mind, MTA Food couldn’t have chosen a better time to launch their ‘Meet the Alternative’ range. Designed to capitalise on the continued growth in the meat free market, the products offer a welcome alternative as they are manufactured to look and taste like the meat […]