Green Giant and Universal Studios announce a new partnership and multi-channel campaign ahead of the highly anticipated release of the new Minions film this summer. The partnership begins in early May and will include a UK radio campaign with Heart FM, comprehensive digital and social media support, as well as in-store activity and a Minion […]
One of the UK’s best-selling ridged crisp, McCoy’s, is unveiling a bold, modern new look across its entire range this summer. Distinctively designed by Mercieca, with a look that appeals to younger male consumers and has better shelf stand-out, the re-design is set to boost sales of the iconic crisp brand. McCoy’s is a hugely […]
Leerdammer, a leading brand in the sliced natural cheese segment, is launching a ‘Love Me or I’m Free’ promotion for its Original and Light 160g Slices. The activity will encourage trial and drive growth into the £12million natural slices category which has enjoyed solid growth of 9.2% in the last year. Rolling out across all […]
Bel UK is tapping into the fast-growing food-to-go market this autumn with the launch of Mini Babybel Single – an individually wrapped and barcoded portion of the cheese snack in shelf-ready packaging, set to boost sandwich fixture sales for retailers. With more than 50% of Mini Babybel consumption already coming from lunch out of the […]