Without Gives Wahaca Taco Kits a Vibrant ‘Restaurant Quality’ Makeover

Without Gives Wahaca Taco Kits a Vibrant ‘Restaurant Quality’ Makeover

Wahaca Taco Kits relaunch in supermarkets across the UK, with a fresh brand and packaging identity by design studio Without that marries the range with the popular restaurant chain. Without has partnered with Wahaca restaurants since the first outlet opened in 2007, working closely with founders Mark Selby and Thomasina Miers as they have expanded their love of […]

Yum China Launches Taco Bell Brand in China

Yum China Launches Taco Bell Brand in China

Yum China Holdings and Taco Bell Corp., the world’s largest Mexican-inspired restaurant chain, announced that they have opened the first Taco Bell restaurant in the second largest economy in the world: China. The inaugural restaurant is located near Shanghai’s landmark Oriental Pearl Tower in the Lujiazui area, the city’s central business district, and is Taco […]

Burger King Introduces Whopperito, a Whopper Burrito

Burger King Introduces Whopperito, a Whopper Burrito

Burger King’s latest new item is taking a cue from Chipotle Mexican Grill, which is still reeling from a string of foodborne illness outbreaks. The Whopperito, which puts Whopper burger ingredients like beef, tomatoes, onions, lettuce and pickles inside a flour tortilla, will be sold nationally beginning August 15. A queso sauce replaces the mayonnaise […]

Pearlfisher Designs Brand Identity for Manomasa

Pearlfisher Designs Brand Identity for Manomasa

Pearlfisher has designed the brand strategy, name, tone of voice, brand identity and packaging for Manomasa, the new tortilla chip brand from All Good. Pearlfisher was tasked with moving away from Mexican clichés and the brash, artificial world of party snacks and has created a bold, characterful celebration of the ‘real’ Tortilla chip. The product range pays homage […]