Global brand design consultancy, Elmwood, has completed its latest project for Heineken with a radical redesign of its oldest premium Mexican beer brand, Bohemia. The re-brand is the third piece of work delivered by Elmwood in the Mexican market, which continues to put Elmwood on the design stage as a global player. Being the first […]
Heineken is once again turning to design to help turnaround around one of its Mexican beer brands after seeing success with an overhaul of fellow Mexican beer Tecate. As one of the oldest beer brands in the country Carta Blanca has a loyal and older consumer base in the North of Mexico, however it had […]
Coca-Cola has canned an ad in which a group of white teens distributed the soft drink among indigenous people to spread some Christmas cheer across their village after it was criticised for its alleged discriminatory nature. The drinks giant was attacked from several angles for the slot; from health groups amid the country’s obesity crisis, […]
Tequila Cazadores, 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States, announced the launch of new packaging for its line of premium tequilas, coinciding with Mexico’s Fiestas Patrias celebrating the country’s independence from Spain in 1810. Created in 1922 by Don Jose Maria Banuelos in Arandas in […]
Redd’s Apple Ale is partnering with renowned Mexican actor and comedian Omar Chaparro for the Atrevete with Redd’s Apple Ale tour. The six-city tour of the southwest U.S. kicks off August 20 and will feature Chaparro inspiring consumers to break their routine and try something new with Redd’s Apple Ale. “We are very excited to […]
Mexico-based Unelefante, a delightful online gift store that turns “the ordinary into extraordinary experiences”, has teamed up with Chef Jorge Llanderal and his family to created a collection of beautifully designed chocolate bars that look like brightly colored paintings. Made with a high cocoa content, these chocolate bars are definitely not your average supermarket variant—the […]
Tequila el Jimador, the No. 1 selling 100 percent agave tequila in Mexico, significantly updated its bottle aimed at expanding the brand’s footprint. Tequila el Jimador’s evolution in packaging design presents a new premium look to match the quality of the product. As part of the campaign, the brand will continue to encourage consumers to […]
Atlantico Rum, the specialty craft rum owned by Aleco Azqueta, Brandon Lieb and international music superstar Enrique Iglesias has announced distribution in Mexico, expanding the growing brand’s reach more than ever before. The brand will be sold at La Europea, Mexico’s prominent gourmet food and spirit retailer, as well as numerous high-end restaurants and bars […]
Tequila Herradura announces the release of its second in a series of small-batch tequilas, Coleccion de la Casa, Reserva 2013 – Cognac Cask Finish Reposado. Credited with creating the first reposado expression and extra anejo expression in the tequila industry, Casa Herradura continues its legacy of innovation with Coleccion de la Casa, Reserva 2013 – […]
Mexican energy drink Gladiator has created a can that it claims can also act as a “Flash Drive”. If you’re wondering quite how this is possible, while the “Gladiator USB can” is not exactly a USB, it does feature a packaging innovation that gives the user storage when they need it. Users are directed to […]