‘Anti Millennial’ Generation Z Wants ‘Expressive’ Food and Drinks Products

‘Anti Millennial’ Generation Z Wants ‘Expressive’ Food and Drinks Products

Food and drinks companies will need to keep up with the endless list of food and drink ‘I wants’ in order to connect with Generation Z consumers (Gen Zers) determined to express themselves through what they buy, according to the latest report from FUTURES, the new service from just-food and just-drinks. Connecting with Generation Z, the […]

Burns Group & Labatt Blue Citra Lure Millennials Out of their Offices & into Nature with New Push

Burns Group & Labatt Blue Citra Lure Millennials Out of their Offices & into Nature with New Push

Brand transformation company, Burns Group, in partnership with FIFCO USA, one of the largest beer companies in the US, announced a new national campaign for Labatt Blue Citra, “Feral Office Workers.” Labatt Blue Citra is a new product from FIFCO that marries the taste, look and feel of trendy IPAs with an easy drinking lager. […]

Turning on Gen Z in an Era of Attention Deficit and Post Political Correctness

Turning on Gen Z in an Era of Attention Deficit and Post Political Correctness

After years of everything ‘Millennial’ taking centre stage, the focus is shifting to a new Generation – ‘Z’; Those born between 1996 and 2010 will make up 33% of the world population by 2020. Much has been said about the millennial spirit but ‘millennialism’ isn’t just about millennials. It is a mind set that drives […]

Gaviscon Goes on Tour in the UK with pH Neutral Street Food

Gaviscon Goes on Tour in the UK with pH Neutral Street Food

 Heartburn and indigestion relief brand Gaviscon is going on tour this summer – in a campaign aimed at young millennials. Despite heartburn symptoms being first felt on average at 23, 20-25-year-olds rarely acknowledge the problem, let alone embrace a serious solution; instead, they try their best to keep going, determined that heartburn won’t ruin […]

Millennials’ Focus on Healthy Eating Fuels the Free-From Segment, According to Future Thinking

Millennials’ Focus on Healthy Eating Fuels the Free-From Segment, According to Future Thinking

New research into UK shoppers’ attitudes towards free-from food and drink has revealed that younger consumers choose it as part of a healthy lifestyle choice, rather than due to allergies or intolerances. The study, conducted by research agency Future Thinking, questioned a representative sample of 2,000 Brits and found that almost half (43%) of 16-34-year […]

Biles Hendry Gives Whisky a Quadruple Shot at the Millennial Market

Biles Hendry Gives Whisky a Quadruple Shot at the Millennial Market

Branding and design agency Biles Hendry has created a range of four blended scotch whiskies to appeal to millennials, in response to a new Creative Challenge on alcohol set by FMCG title The Grocer. Millennials are driving growth in the spirits sector, with gin experiencing the greatest surge, but blended scotch has failed to capitalise […]

Absolut Launches Global Selfie Campaign for Travellers

Absolut Launches Global Selfie Campaign for Travellers

Absolut Vodka has launched a ‘Global Selfie’ campaign to mark the launch of its Limited Edition bottle, Absolut World. Developed specifically for the Travel Retail sector and to celebrate Absolut’s global unity brand pillar, the campaign was created by Agency TK and is now live in airports across Europe, New Zealand, Australia and Asia. Aimed […]

Diet Coke’s First Super Bowl Ad in 21 Years Will Highlight Its New Flavors

Diet Coke’s First Super Bowl Ad in 21 Years Will Highlight Its New Flavors

At the start of the year, Diet Coke debuted some millennial-friendly, colorful cans and new flavors ranging from twisted mango to feisty cherry. Now, those new flavors and cans are making a Super Bowl appearance on Feb. 4. The brand released four spots today—a 30-second one starring actress Gillian Jacobs and a series of 15-second […]

Diet Coke Launches into 2018 with Full Brand Re-stage in North America

Diet Coke Launches into 2018 with Full Brand Re-stage in North America

After 35 years, America’s No. 1-selling zero-calorie beverage brand is entering a new era. With an updated look, new packaging, the debut of four bold, new flavours and a new campaign, The Coca-Cola Company is re-energising and modernising Diet Coke for a new generation of drinkers – and offering its millions of current fans a new look […]

Budweiser Experiences Rolls Out its First TVC in India via Wieden+Kennedy

Budweiser Experiences Rolls Out its First TVC in India via Wieden+Kennedy

Budweiser Experiences has launched its first TVC, ‘Let Your Sound be Seen’, in India. The TVC developed by Wieden+Kennedy is a 45-second film that the brand claims to capture its philosophy. Commenting on the campaign, Kartikeya Sharma, marketing director, AB InBev India, said, “2017 has been a fantastic year for Budweiser Experiences, as we brought […]

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