Starbucks brought its first Starbucks Green Apron Delivery to the Empire State Building in October, a service designed specifically for a dense urban environment and one of the most requested by Starbucks customers. But customers aren’t just in office buildings – they’re at soccer games with their kids, at home with family, or gathering at […]
Famous soda brand Pepsi has officially joined the tech gadget industry by releasing its first smartphone, which is named the ‘Pepsi P1’. Currently crowd-funding on China’s version of Kickstarter, JD Finance, the Pepsi P1 is marketed as a budget smartphone that had an early-bird price of US$78—however, with the early-bird units sold out, it would […]
McDonald’s has instigated a collaboration with R/GA London to re-launch the fast food chain’s Happy Studio platform, available on iOS, Android and web. Comprising a collection of games and activities to support children’s development the platform has been completely re-imagined with a new concept, strategy, branding and development. Chris Williams, group creative director, R/GA London, […]
Coors Light announced the availability of its new mobile game, Coors Light Super Refresh-Men, on iOS and Android. The 8-bit, brawler-style video game challenges legal-drinking-age players to save the Rockies and deliver ice-cold refreshing Coors Light in classic video game fashion for both novice and experienced gamers. Super Refresh-Men builds on the success of the […]
Italian restaurant chain Zizzi is enjoying the benefits of a campaign that combines mobile, social and gamification after seeing consumer email click throughs increase three fold. As part of Zizzi’s wider three-year ‘Zizzi Tackles Cancer’ campaign to raise £1m for Cancer Research UK, the gaming push launched on 1 September and uses technology from 3radical […]
Papa John’s, the third largest pizza delivery company in the world, is working with digital marketing company, Rakuten Marketing to drive digital sales through location targeting and raise awareness of a York store opening – its first in Yorkshire. Papa John’s is using Rakuten Marketing’s targeting technology to pinpoint their core audience within a three […]
Starbucks have created Starbucks Reserve, a brand of rare small-lot coffees, and opened a Roastery and Tasting Room in Seattle, a unique experience that is also the world’s largest Starbucks. The experience that lets visitors follow the coffee bean’s journey from harvesting to roasting and tasting, giving them a great cup of coffee, all with […]
KFC has employed mobile location technology to promote its new burrito product range, targeting consumers close to stores with relevant messaging in order to drive an increase in foot traffic into its branches. The campaign, run in partnership with location specialists xAd and media agency Blue 449, ran for three months and used a combination […]
Bud Light, the official beer sponsor of the National Football League, is introducing the ultimate in smart technology innovation at the start of the season to ensure that sports fans never run out of Bud Light when watching the action. The Bud-E Fridge is a first-of-its-kind smart home beer fridge that enables consumers the ability […]
Starbucks is launching Mobile Order & Pay in the UK, allowing customers to pre-order their favourite drinks and food in over 150 London stores and save time in the queue. Rolling out from 1st of October, the new feature, available exclusively within the Starbucks App, offers customers greater convenience and the ability to customise their drink […]