People do stupid things when they’re hungry. With the average person spending 4.7 hours a day on their smartphone, most/a lot of those stupid things now happen on those devices. To take advantage of this Snickers and Colenso BBDO built three of the dumbest apps the world has ever seen. Apps that no one in […]
Molson Coors, one of the UK’s biggest brewers, continues to back its award-winning loyalty programme iPint with the announcement of a new partnership with Football Manager, the best-selling football management simulation game. As part of Carling’s new strategic partnership with Football Manager, the app will now include a new and exclusive Football Manager quiz which […]
A new integrated campaign launched for Oporto’s $10 Meal Deal in Australia, which stems directly from the brand’s Portuguese origins. In line with the spicy nature of Oporto’s famous sauces, the Portuguese headlines when translated reveal some appropriately spicy humour. Oporto’s media agency Bohemia developed the campaign in collaboration with independent creative collective The Glue […]
Recent reports of fraudulent extra virgin olive oil (EVOO) in the marketplace have made finding truly authentic EVOO more important than ever. Consumers are seeking ways to identify the real from the fake. Bellucci and its parent company Certified Origins, headquartered in Grosseto, Italy, is offering a solution in the form of the Bellucci App, […]
According to this video, Coca-Cola can easily equip anyone in the country with a free Google Cardboard-style VR viewer. The video shows how a 12-can fridge pack or any other Coca-Cola packaging can be easily converted into a virtual reality viewer for an iPhone or other smartphones, drawing primarily from Google Cardboard specs. It is […]
KitKat has promoted its new 11-finger Snap & Share bar with a special package sent to 120 innovative companies. The package developed by creative agency J. Walter Thompson London, included one of the bars and a mock parking lot for people to ‘park’ their mobile phones to enjoy a ‘phone-free’ break. The insight behind the […]
United Biscuits has announced the launch of two brand new initiatives as part of its sweeet campaign; the latest ad in the iconic sweeet series and the McVitie’s iKitten app – the first digital initiative of its kind for Britain’s best-loved biscuit brand. The new advert, an extension of the current two year campaign, has […]
Super Bowl 50 kicked off on February 7 and, for Americans, no sports event is bigger in size or scope. Players on the field are busy preparing for the big day, but off the field, fans are turning to their phones and apps to best plan for the Super Bowl experience. To determine which apps are […]
Starbucks launched a new digital music experience with leading streaming music service Spotify, allowing Starbucks Mobile App customers to immediately discover music playing overhead in Starbucks stores, save Starbucks-curated songs to a playlist on Spotify and listen to Starbucks music anywhere they go on Spotify. This first-of-its-kind music experience reaches customers at more than 7,500 […]
A new app that tells parents and children how much sugar is in the food they eat has been launched by Public Health England (PHE) in a bid to combat obesity and encourage families to lead a healthier lifestyle. The new Sugar Smart app forms part of PHE’s latest Change4Life campaign and allows users to […]