AB InBev is allowing online fans to gift friends a pint of Stella Artois with the launch of a social gifting app to drive sales across pubs and clubs in the UK. The app allows users to share a voucher code through Facebook that can be redeemed at participating on-trade locations. AB InBev says the […]
McDonald’s Germany has worked with augmented reality company Metaio to launch ‘McMission’, an augmented reality app aiming to educate McDonald’s fans about the company’s commitment to sustainability. The app launch coincides with the release of McDonald’s third Corporate Responsibility Report and features four interactive mini-games, where visitors can learn about the societal and environmental initiatives […]
The Häagen-Dazs brand announced the introduction of the Häagen-Dazs Concerto Timer app, the first iOS mobile app to integrate detailed 3D Kinect technology and video data that delivers a cutting edge augmented reality experience especially for ice cream enthusiasts. The Concerto Timer app features two-minute-long music concertos that help consumers understand the exact amount of […]
Tandoor Chef, one of the leading frozen Indian cuisine brand, announced that they will be expanding their recently launched mobile wine pairing web application. Originally launched in March of this year, consumers are able to use their iPhone or Android phone to access the mobile web application, enhancing their dining experience. The smart tool was […]
Skittles has teamed up with the greatest fruit-slicing game in the world and, this July, is set to entertain its fans with a new on-pack promotion, telling avid gamers how to download new Fruit Ninja vs. Skittles to their Smartphone for free. The new and exclusive game, which launches in the UK next month, will […]
Food and Beverage News had an exclusive backstage pass at the 15th FAB Awards at the quintessentially English – Hurlingham Club in London. Our Senior Journalist and Feature’s Editor, Mahir Prasad caught up with Leo Burnett Global Chief Creative Officer Mark Tutssel. Click below to have a listen to their conversation, where Mark recounts his experience […]
evian Natural Spring Water continues to celebrate the inner baby inside each of us. The brand follows its viral ad sensation, “Baby and Me”, with a fun, new mobile app. The new Baby & Me application from evian allows the user to meet their inner baby!! evian’s “Baby” campaign released its latest viral video, “Baby & […]
For more than 150 years, Anheuser-Busch, its employees and family of wholesalers have supported America’s armed forces through numerous programs and philanthropic efforts. These include lending resources, raising funds for veterans and assisting dependents of military families. But until now, Budweiser has never used social media to help direct where in the United States a […]
Craving for some delicious pizza, but don’t know where to get some? Have no fear, because there is now an app that points you in the direction of the nearest pizzeria. Called ‘Pizza Compass’, it is an iOS app that features a ‘pizza-to-mouth’ indicator that shows you the exact travel distance to that delicious slice. […]
A London pub has achieved the kind of marketing success some can only dream of just by utilising the power of smartphones and Facebook to solve its marketing problems. Harnessing a new retail technology called LifeSynk, The Cavendish Arms in Stockwell is using smartphones and also NFC technology to get people back through the doors […]