J&J Snack Foods Corp proudly announced a partnership with Mondelez International to introduce Oreo Churros. With a crispy exterior, warm soft interior and real Oreo cookie pieces in every bite, new Oreo churros have a “just-baked” Oreo cookie taste. This innovative new snack will be sold nationwide in the US on the foodservice channel. The new churros made […]
Mondelez International, the world’s pre-eminent maker of chocolate, biscuits, gum and candy as well as the second largest player in the global coffee market, announced plans to invest $50 million (£30 million) in its Banbury, UK factory to build two new lines that will manufacture Tassimo beverage capsules. Tassimo is Europe’s fastest growing single-serve system, […]
International brand design agency Bulletproof has created a contemporary new masterbrand identity and packaging design for Norway’s leading chocolate brand Freia, as part of a complete ‘brand world’ review. Following a chemistry meeting with three rostered design agencies, Bulletproof was appointed by Freia brand owner Mondeléz, in Spring 2013. Freia is part of Norwegian heritage […]
Mondelez International, the world’s pre-eminent maker of chocolate, biscuits, gum and candy, announced that it has signed a global agreement with Google, focusing on online video. This is part of the company’s strategy to invest more of its media spending in digital and, in particular, online video. Globally, the company has committed to shifting 10 […]
Mondelēz International brands Maynards, Bassetts and the Natural Confectionery Company have teamed up to run their biggest-ever on-pack promotion, created by Initials and featured on 21 million packs. The nationwide ‘Win Nothing but Fun Every Day’ campaign runs from now until 4th October 2014. Everyone who enters will win a prize or reward from a […]
UK-based designer Hani Douaji has created an amusing concept redesign for the packaging of Trident Xtra Care, a sugar-free chewing gum that “helps protect teeth and gums in between meals and gives a whiter brighter smile.” His fun packaging features several illustrated designs that show either a pair of feminine lips or a manly moustache—when […]
A Facebook-powered vending machine dubbed The Joy Generator is selecting chocolate based on Australian consumers’ likes and interests and then dispensing bars of confectionery, in a stunt for Cadbury. The Joy Generator enables users to log in to their Facebook profile via the machine, which selects and dispenses a free bar of chocolate matched to […]
At this year’s SXSW (South by Southwest) festival, Oreo gave attendees the chance to indulge in 3D-printed cookies which came in a variety of different shapes and sizes as determined by Twitter. Unlike a traditional vending machine, the company’s “Trending Vending Machine” relies on social media to determine which flavors and color combinations are available. […]
For nearly 90 years, Honey Maid has been a wholesome part of snack time, and today the brand launches its latest integrated marketing campaign that celebrates a continued commitment to making nutritious products for every wholesome family. With the new “This is Wholesome” campaign, Honey Maid recognizes that while the makeup and the day-to-day lives […]
Mondelez International is taking another important step in creating a best-in-class global supply chain today by announcing plans to invest more than $130 million in new biscuit manufacturing technology and capabilities in its current U.S. network. The investment will focus on bakeries in Fair Lawn, N.J., and Richmond, Va., supporting priority cookie and cracker brands […]