Mary Barnard, president for Northern Europe at Mondelez said the company wants to “nudge” people into snacking mindfully rather than “mindless munching”. Speaking at the IGD Big Debate in London, Barnard set out the company’s ambition to be a healthier snacking company by 2020 and its plans to “distort” its innovation investment into exploring ways […]
Cadbury Milk Tray has revealed new packaging to coincide with the brand’s centenary as it attempts to re-establish the chocolates as a thoughtful and special gift choice. Working with Design Bridge, Cadbury sought out public opinion ahead of the re-design and discovered that there was still an underlying love for the chocolate brand. “Despite being […]
Bassetts Vitamins, the number one children’s vitamin brand, is set to re-energise the vitamins category with the relaunch of its entire range featuring a new brand identity and packaging design by brand design agency Bulletproof. The agency was appointed by brand owner Ernest Jackson (part of Mondelez International) in August 2014. Bassetts ‘Soft & Chewy’ […]
Mondelez International, maker of Oreo cookies and belVita breakfast biscuits, announced a sponsorship deal to become an Official Promotional Partner of the US Open. “We’re so excited to partner with the US Open, which is that rare event with strong appeal among our core targets of moms, millennials and multi-cultural consumers collectively,” said Stephen Chriss, […]
Mint brand Trebor has refreshed its packaging design and logo as it looks to achieve a greater standout on shelf. Working with Bulletproof, Trebor wanted to retain it’s identity but introduce a more colourful, eye-catching look. The brand’s red star mark has now become the heart of the new identity, using tonal colours on each […]
Oreo Thins got a formal introduction earlier this summer, showing the world all the ways a thinner cookie can be just as “wonderfilled” as the classic Oreo. Now the Mondelez International brand is suggesting that the new Oreo Thins are just what the forgotten finger, aka the pinkie, has been waiting for. The 60-second digital […]
Christmas may be five months away but that hasn’t stopped Cadbury getting into the festive spirit with the chocolate maker putting aside £10m to back its biggest seasonal push to date. The period is particularly key for the snacks business, which sees it as a bigger cash spinner than Easter time when it typically benefits […]
In advance of National S’mores Day on August 10 in the US, the makers of Honey Maid, Hershey’s and Jet-Puffed launched a new video, “#ShareSmore – First S’more,” celebrating summer’s most iconic snack. While many people only associate s’mores with an open campfire, these three classic brands have teamed up to remind everyone that a […]
World famous cookie company, Oreo, has officially unveiled the newest version of their beloved snack, called ‘Oreo Thins’. This new cookie feature a reduced calorie count and will be available in three permanent flavours, alongside an appetizing line-up of limited edition flavours. While the Oreo Thins are said to pack 140 calories for a serving […]
Mondelez has invested £10m in a new campaign for its Ritz cracker brand as the FMCG giant looks to gain a foothold in the crisp market. A TV ad, created by Mother, will look to raise awareness of the new Ritz Crisp & Thin product and is based around the theme ‘Putting on the Ritz’ […]