Heineken officially launched its global Formula 1 (F1) partnership in 2016 with two new campaigns; When You Drive, Never Drink and More Than A Race. Both campaigns were rolled out across multiple markets on TV and digital platforms in 2016 and will continue to air throughout 2017. Heineken is the F1 Event Title Partner of […]
Johnnie Walker, one of the world’s leading Scotch Whisky, announced a new partnership with the Formula One group that will enhance the brand’s global positioning and significantly expand the platform for its highly successful responsible drinking initiative, Join the Pact. The announcement of the new multi-year arrangement, which also sees Johnnie Walker become the Official Whisky […]
Johnnie Walker – in partnership with Vodafone McLaren Mercedes driver Sergio Perez and two-time world drivers’ champion Mika Häkkinen – launched a global free ride home programme as part of its Join the Pact responsible drinking campaign. Ahead of the 2013 Formula 1 Singapore Grand Prix, the Johnnie Walker brand announced its ambition to gather a further […]