NESCAFÉ 3in1 changed their packaging earlier in the year. The launch of the campaign coincided with the annual Apple Keynote address; an event where Apple launches their new products and innovations; this year, the iPhone 12. NESCAFÉ tactically announced their launch by parodying tech company product events. These tech events are often huge and impressive […]
For decades, NESCAFE has grown with the idea that everyone in the world deserves a great cup of coffee. For all the coffee lovers in the world, the first cup of coffee in the morning is undoubtedly an essential moment of their day. A ritual to which the world’s largest coffee brand has been associated […]
McCann Hong Kong has released new work for Nescafé Ready to Drink (RTD) Coffee – the market leader and a time-honoured brand in Hong Kong. The campaign launched a new product in keeping with current wellness trends – Mild Black Coffee, a low calorie, sugar and milk free beverage. McCann Hong Kong’s campaign uses […]
Starbucks announced it will form a global coffee alliance with Nestlé to accelerate and grow the global reach of Starbucks brands in Consumer Packaged Goods (CPG) and Foodservice. With a shared commitment to ethical and sustainable sourcing of coffee, this alliance will transform, expand and elevate both the at-home and away-from-home coffee and related categories […]
Nescafé China, the world’s leading coffee brand, demonstrated its leadership in innovation with the beta launch of Moodlock, a phone case that, when activated by an app on another person’s smart watch, locks the screen. The brand hopes that this playful, social-by-design innovation, the centrepiece of a wider digital campaign highlighting the brand’s role in […]
Nescafé is putting Taster’s Choice back on the map by proving that its instant coffee packs the quality, taste and freshness coffee drinkers expect. At a time when coffee counter culture continues to get more complicated with more flavours, preparations and combinations that ever before, the makers of Nescafé Taster’s Choice are promoting the simple […]
NESCAFÉ Original has kicked off the launch of a new brand campaign ‘Leave like a Legend’ with a playful TV spot entitled ‘Swooshy Man’. The campaign aims to engage a younger generation of coffee lovers and continues to celebrate NESCAFÉ Original as the UK’s biggest and favourite coffee brand. The idea dramatises the feeling NESCAFÉ Original’s new ‘double filtered, fuller flavour’ provides. […]
Nescafe has launched another film featuring a young protagonist’s struggle towards success, and this time it’s an RJ from Red FM, Rishi. The film has been conceptualised by McCann Erickson. The spot shows the RJ struggling without callers on his early morning show (starting 5.30 am). When he reaches the station, he seems to be […]
Time Out Group has partnered with Nescafe Azera Coffee to Go to launch a new campaign inspired by city life before sunrise. The Seen Before Sunrise project comprises ‘inspiring’ content that aims to encourage busy Londoners to explore the city before daylight hits. Time Out secured access to eight iconic locations, including The Shard and […]
Nescafé has released the latest installment of its ‘Big Start’ multi-platform series as it looks to create more sharable content. The campaign, which has been running across social, on TV and on YouTube, has seen the coffee company tour the UK to give unsuspecting Brits a manner of unusual wake up calls – from celebrity […]